أفراح فضل

Creative and strategic content professional with 6+ years of experience, progressed from journalism into advanced roles in creative copywriting and content strategy. Experienced in developing integrated campaigns, brand storytelling, SEO-friendly content, and multi-platform marketing copy for government, semi-government, and brand clients. Skilled in translating business objectives and creative briefs into campaign concepts, messaging frameworks, and storytelling-driven content from strategy to execution across digital platforms.

Copywriter at MESHBAK MARKETING AGENCY (2023-01 – Present)

Took on expanded responsibilities beyond the formal job title, including creative and strategic leadership of the content team:

• Developed 20+ strategic creative directions, including campaign concepts and advertising scripts.
• Developed 6+ digital presence strategies for government, semi-government, and private sector organizations.
• Created 3+ strategic content governance guides to standardize corporate content and communication.
• Crafted 5+ brand narratives and produced 2 annual brand reports supporting brand identity and positioning.
• Created 20+ brand, product, and digital service names aligned with business objectives and
• Produced project and campaign stories for 10+ clients across websites and social media platforms.
• Wrote, edited, proofread, and refined 7+ corporate profiles for government, semi-government, and brands.
• Developed social media content for 20+ organizations and website copy for 4 clients.
• Created 6+ scripts aligned with national and global occasions.
• Researched, wrote, and optimized 20+ marketing articles and 20 monthly newsletters.
• Created content for 50+ infographics, transforming complex information into engaging visual narratives.
• Mentored 4+ content interns and coordinated task allocation and content workflows.
• Developed 10+ monthly and annual content calendars and coordinated task allocation and project priorities.
• Represented the agency during client meetings and improved internal content workflows and documentation.

Creative Content & Scriptwriter at Qissah Tissues (2023-01 – 2023-12)

• Developed 120+ advertising scripts for Snapchat, Instagram, X, and TikTok campaigns.
• Defined creative direction, tone of voice, and visual storytelling for digital campaigns.

Content Writer at Mortakaz Business (2021-01 – 2022-12)

• Developed corporate profile content and brand messaging.
• Developed content plans and marketing copy for digital platforms, email, and WhatsApp.

Content Manager at Twfeq Platform (2021-01 – 2021-12)

• Managed content and editorial operations, including website and corporate profile content.
• Wrote articles, marketing copy, and promotional scripts for digital campaigns.

Various Positions at Multiple Organizations (2015-01 – 2020-12)

Internship and volunteer experience in journalism and content writing, including:

• Media Production Assistant at Tharaa Media Initiative.
• Content Writer for awareness campaigns and brands at Kismet Company.
• Freelance Journalist and field reporter for Oyoun Al-Madinah Newspaper, Taibah University Media Center, and Al-Balad Saudi online Newspaper.
• Leader of Tawasul Club, Taibah University.

Bachelor's in Journalism & Media Communication – Taibah University (2015-01 – 2019-12)