Abrar Dhaif

Motivated marketing and CRM specialist with expertise in AI-powered marketing tools, digital marketing, PR, and content creation. Skilled in customer engagement, SEO, and campaign management. Demonstrated ability in event handling, CRM operations, and brand communication, highlighted by successful exhibitions and large-scale marketing activations.

Marketing Specialist at Saudi Diesel Equipment Co. (2023-04 – Present)

• Managed corporate identity (CI) and ensured brand consistency across all channels.
• Led digital marketing, social media content, and lead generation activities.
• Created marketing materials, videos, presentations, and other promotional assets.
• Planned, executed, and optimized high-impact marketing campaigns.
• Coordinated events, promotions, and customer programs with suppliers.
• Maintained ongoing communication with worldwide dealers (Develon, Hyundai Everdigm, Bobcat, Tonly, JAC Motor, Mahindra).
• Drove employee engagement initiatives within the Marketing Department.
• Applied AI tools (ChatGPT, Midjourney, Sora) to enhance content creation and visual development.
• Led end-to-end marketing campaigns from scratch through execution, optimization, and final performance results.

CRM Specialist | Business Development Associate at ADRI W.L.L (2021-07 – 2023-03)

• Managed day-to-day CRM operations and maintained accurate, up-to-date customer databases.
• Led CRM integration testing, coordinating closely with internal stakeholders and external CRM vendors to ensure seamless deployment.
• Planned and executed CRM and email marketing campaigns to improve engagement and drive customer conversion.
• Developed and implemented initiatives aimed at increasing customer retention, loyalty, and overall satisfaction.
• Designed and delivered PR, sponsorship, and large-scale event campaigns that strengthened market presence.
• Produced high-quality marketing content to enhance brand visibility and support business objectives.
• Ensured brand consistency and unified messaging across all communication channels and platforms.

Marketing Assistant - Internship at Meral Media (2020-06 – 2020-10)

• Communicated with customers and supported marketing operations.
• Produced videos and media content under tight deadlines.

Bachelor of Mass Communication in Public Relations – University of Bahrain (2015-01 – 2020-05)