Badr Alhassoun

Supply chain, logistics, and government relations professional with more than 10 years of progressive experience across FMCG, pharmaceutical, cosmetics, food, and automotive sectors in Saudi Arabia.

Career built on a single throughline: managing the customs clearance, regulatory registration, and government-liaison work that keeps import, manufacturing, and logistics operations licensed, compliant, and moving — starting in 2013 in one of the most tightly regulated import categories (pharmaceuticals and medical devices) and advancing to government relations leadership on a nationally significant, government-subsidized FMCG nutrition program.

Licensed Customs

Consultant accredited by ZATCA (License No. 19). More than 10 years, zero regulatory violations and zero customs penalties. Hands-on experience spans customs clearance and classification, SFDA/ZATCA product and facility registration, Rules of Origin and FTA duty optimization, Authorized Economic Operator account management, fleet and transport logistics, SAP-based logistics transactions, and cross-functional coordination with supply chain, commercial, legal, and quality teams.

I have managed compliance and operations teams of up to seven people and worked in alignment with global regulatory and trade compliance strategy across KSA, Egypt, and Turkey. Bilingual (Arabic/English).

Logistics Assistant Manager – Customs & Global Trade Compliance at Unilever (2023-09 – 2026-05)

FMCG Manufacturing · Supply Chain | Logistics

• Managed end-to-end customs clearance and import operations for both a finished-goods distribution entity and a manufacturing facility, ensuring full compliance with Saudi customs law across two separate CR accounts — zero regulatory violations and 100% audit readiness.
• Served as the business's official government and regulatory representative and primary liaison with SFDA and ZATCA during inspections and post-clearance customs audits.
• Secured regulatory approval and facility registration for three international manufacturing sites (KSA, Egypt, Turkey), managing the full customs and licensing cycle from application through renewal.
• Applied Incoterms and Arab Rules of Origin to reduce customs duty exposure and control shipping cost, enforcing Free Trade Agreement provisions across import operations.
• Maintained Authorized Economic Operator (AEO) trusted-trader status through active account management across factory and distribution operations.
• Improved workflow efficiency with Power Automate-based automation across FASAH, ZATCA e-Services, and SABER.
• Delivered the company's first Local Content Certificate, unlocking eligibility for government tenders and national incentive programs.
• Supervised a two-person factory compliance team while managing customs operations across both the distribution and manufacturing entities.

Logistics Assistant Manager – Fleet Logistics & Regulatory Compliance at Budget Saudi Arabia (2023-02 – 2023-08)

Automotive | Logistics

• Led two coordinator teams totaling seven employees — one on compliance processes, one on transport operations — directing day-to-day fleet scheduling, vehicle clearance, and registration across a multi-location national fleet.
• Ensured fleet compliance with transport authority requirements by preparing and tracking GPS and sensor-based vehicle monitoring, linked directly to the transport logistics platform for real-time compliance oversight.
• Served as primary coordinator with ZATCA, SASO, TGA, and Muroor for customs permits, vehicle licensing, registrations, and inspections.
• Reduced vehicle clearance and registration cycle times through new SOPs and internal control systems.

Government Relations & Regulatory Compliance Supervisor at Tamar Arabia (2021-06 – 2022-05)

Food Processing Supply Chain

• Managed SFDA, ZATCA, and MIM product registrations, import permits, and ongoing customs compliance for supply chain operations.
• Resolved clearance and licensing issues directly with SFDA, customs authorities, and municipal regulators, keeping import and distribution operations uninterrupted.
• Improved audit readiness through strengthened internal controls and documentation governance.

Government Relations & Regulatory Compliance at Cigalah Group (2013-11 – 2021-05)

Pharmaceuticals, Healthcare, Cosmetics & FMCG

• Led a regulatory advocacy effort that secured USD 20M in government support for a national nutrition program (Naghi Nutrition), working directly with government bodies to shape outcomes benefiting both business and public health objectives.
• Oversaw regulatory compliance for pharmaceutical and nutrition import portfolios across SFDA and customs requirements, streamlining SFDA and customs clearance workflows through structured internal audits and staff training.
• Managed end-to-end customs clearance and product registration for pharmaceuticals, medical devices, cosmetics, and nutrition products — one of the most tightly regulated import categories in the Saudi market.
• Performed accurate HS classification for hundreds of SKUs across pharma and healthcare categories, coordinating daily with SFDA, customs authorities, ports, and customs brokers.
• Maintained a 6-year zero-penalty compliance record across high-volume, highly regulated import operations.

Bachelor of Arts in Public Relations (Mass Communication) – King Abdulaziz University