Founder & Managing Director at Enhanced Motors' Performance (EMP Automotive Services) (2021-01 – Present)
Founded and lead an automotive services business specializing in high-performance sports cars, 4x4 SUVs and trucks, delivering repairs, maintenance, upgrades, and custom modifications.
- Developed business growth strategy, partnership model, and revenue pipeline supporting expansion of service offerings and client base across automotive performance segments.
- Led client negotiations and advisory engagements for high-value service contracts, aligning technical solutions with customer needs and commercial outcomes.
- Built supplier partnerships and structured collaboration frameworks improving operational capacity, pricing efficiency, and service reliability.
- Established operational KPIs and performance tracking systems to measure service efficiency, profitability, and client satisfaction.
Co-Founder & Partner at Above & Beyond Times LLC (2021-01 – Present)
Co-founded a social media application startup designed as an influencer-driven platform integrating events, entertainment, and micro-community interactions to deliver customized user experiences.
- Developed strategic partnerships framework to engage influencers, corporate sponsors, and digital ecosystem stakeholders.
- Led business development activities including sponsorship acquisition, partnership negotiations, and go-to-market strategy execution.
- Designed governance, compliance, and operational policies ensuring structured collaboration and regulatory alignment.
- Supported marketing campaigns, brand positioning, and ecosystem outreach initiatives to grow platform adoption and engagement.
Organizational Development Consultant at Imam Abdulaziz bin Mohammed Royal Reserve Development Authority (2021-01 – 2024-01)
As an Organizational Development Consultant, I was the first employee hired to activate the Authority as a legal and operational entity. Within 3 months, I built the foundation that enabled the hiring of 400 employees over 3 years and established and managed various departments accounting for almost 70% of total workforce.
- Developed organisational design, governance frameworks, and performance management systems enabling structured programme execution and institutional scalability.
- Designed regulatory frameworks, internal controls, and operational procedures to ensure compliance, accountability, and delivery alignment.
- Established strategic coordination frameworks with 20+ stakeholders including government entities, NGOs, and private sector partners to support programme delivery alignment.
- Led stakeholder engagement and communication strategies supporting institutional positioning and programme visibility.
- Designed capacity-building and engagement programmes enabling stakeholder participation in sustainability and development initiatives.
- Developed training and development frameworks supporting workforce capability building and institutional performance improvement.
- Designed leadership and capacity-building programmes aligned with organisational and national development goals.
- Designed enterprise risk management and crisis response frameworks aligned with international best practices.
- Led cross-functional coordination with government entities to ensure operational resilience and compliance.
- Implemented sustainability and HSE frameworks across organizational operations.
- Designed and launched the first Rangers' Development Program in MENA, improving workforce capability and operational readiness.
Consultant – Strategy, Training & Institutional Development at Saudi Aramco (2011-01 – 2020-01)
Advised Aramco's departments and non-profit training academies on talent pipelines, training policy reform, and institutional development. Played a key role in transforming Aramco's global training ecosystem, supporting 3,500 academic participants across 3 continents and over 100,000 vocational trainees, while aligning with national Saudization initiative and Vision 2030 goals.
- Led large-scale programme design and governance for academic and training pipelines ensuring alignment between workforce strategy, delivery execution, and organisational capability requirements.
- Designed structured programme frameworks for training delivery, performance tracking, and continuous improvement across global learning initiatives.
- Developed and implemented governance updates and system integration frameworks ensuring execution alignment across distributed organisational units.
- Established centralised service delivery model for training operations improving coordination, responsiveness, and stakeholder alignment.
- Built and transformed vocational training institutions through strategic partnerships with employers, government entities, and educational organisations.
- Designed ESG-aligned workforce development programmes improving employability, industry relevance, and national capability building.
- Developed governance and compliance frameworks ensuring institutional accreditation and alignment with international standards.
- Led ecosystem development initiatives supporting long-term sustainability, stakeholder engagement, and institutional growth.
