Enas Abdulati

Supply Chain and Operational Excellence leader with progressive experience across Demand Planning, S&OP, Supply Chain Planning, Inventory Management and Continuous Improvement within FMCG and manufacturing environments.

Experienced in leading cross-functional initiatives that align commercial, operations and supply chain objectives to improve forecast accuracy, optimize inventory investment and enhance customer service levels.

Strong track record in driving operational excellence, process improvement and data-driven decision making to deliver sustainable business results. Skilled in forecasting, inventory optimization, S&OP governance, KPI management and stakeholder engagement across multiple business functions.

Passionate about building efficient supply chain processes, improving organizational performance and leading transformation initiatives that support business growth and operational efficiency

Manager Assistance of Freight Forwarding & Logistics at Catrion (2023-03 – Present)

• Pre-Arrival Document Mastery & Crisis Continuity: Lead the team to coordinate with global suppliers and procurement, securing critical documentation pre-arrival. Successfully maintained 100% document readiness to prevent port delays even during high-pressure global war crises and supply chain disruptions.
• Strategic Carrier Selection & Cost Optimization: Evaluate and appoint international service providers by meticulously balancing competitive pricing against volatile lead times. Leveraged strategic partnerships to ensure cargo movement and price stability during periods of extreme global freight instability.
• Government Compliance & Rapid Clearance: Oversee the preparation of complex, government-mandated documentation guaranteeing seamless customs clearance. Managed specialized regulatory requirements for sensitive shipments, ensuring zero-bottleneck transitions from port to warehouse.
• Cross-Functional Leadership & Communication: Act as the central liaison between overseas vendors, service providers, and internal stakeholders. Directed team efforts to align multidepartmental goals, ensuring clear communication channels and unified responses to logistics challenges.
• Advanced Visibility & Priority Tracking: Designed and managed robust shipment trackers and dashboards to provide real-time visibility. Utilized data-driven insights to prioritize urgent cargo and mitigate the operational impact of erratic transit schedules during international crises.

Manager Assistance Supply Planning at Catrion (2023-02 – 2026-02)

• Drove Strategic Forecasting: Managed the monthly S&OP cycle and developed the 18-month rolling demand forecast, enabling long-term strategic planning.
• Optimized Inventory Strategy: Built and implemented comprehensive inventory policies, establishing critical supply metrics (Min/Max, Safety Stock, Reorder Points) to minimize stockouts and overstock.
• Enhanced Stock Distribution: Designed and executed a cross-regional stock shifting recommendation system based on demand analysis, improving regional product availability.

Operations Lead at Amazon (2022-02 – 2023-01)

• Drive Regional Performance: Lead Inbound and Outbound transactions for Studio operations to achieve the weekly & monthly Saudi production targets.
• Manage Team Performance: Direct the team by setting and monitoring KPIs and objectives to ensure operational efficiency.
• Ensure Timely Execution (SLA): Forecast, plan, and execute the complete operations cycle to be completed within the agreed Service Level Agreements (SLA).
• Manage Communication: Act as the primary representative for Amazon Imaging in KSA, handling all communication with both internal stakeholders and the external 3PL.
• Control Budget: Monitor the Amazon Studio Saudi financials to ensure all operations remain within the established budget plan.

Market Planning Assistance Manager at Sunbulah Group (2020-09 – 2022-01)

• Lead Demand Forecasting: Spearhead the department's demand planning function.
• Manage Long-Term Forecasts: Develop an 18-month rolling forecast to insure strategic planning.
• Drive Budget Planning: Lead annual demand planning exercise, including Baseline and Building Blocks, to set next year's budget.
• Oversee S&OP Cycle: Monitor the monthly (S&OP) cycle to ensure alignment of forecast.
• Coordinate Initiative Execution: Lead initiative planning for new products by coordinating with all stakeholders to ensure project milestones are met on time.

Senior Demand Planner at Basamh Trading (2015-09 – 2020-09)

• Lead Demand Forecasting: Utilizing sales analysis and managing demand rolling forecasts.
• Drive S&OP: Lead the monthly S&OP cycle for cross-functional alignment.
• Improve Accuracy: Calculate MAPE/BIAS to continuously increase forecast accuracy and minimize errors.
• Execute Strategic Projects: Implement projects to improve supply chain KPIs, integrate with major suppliers, and manage liquidation of near-expired stock.

Distribution Planner at Al-Kabli Trading (2014-11 – 2015-08)

• Ensure 100% Stock Availability: Achieve full inventory availability in all remote regions by the first week of every month.
• Oversee Stock Movement: Monitor and track all stock distributions from DC to all regions.
• Lead Distribution Planning: Conduct weekly planning sessions to strategically manage stock flow.
• Prioritize Inventory: Strategically plan and prioritize the movement of both inbound and outbound stocks through DC.

Master of Business Administrations in Business & Administrations – University of Business and Technology (2014-09 – 2017-01)

Bachelor of Chemistry in Science – King Abdulaziz University (2007-09 – 2012-01)