Farida El Tayeb

SEO CONTENT AND MARKETING SPECIALIST

JANUARY 2026 – APRIL 2026

Wrote SEO-driven content that focuses on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), ensuring a professional and authorative tone while also prioratising keyword research, on-page optimisation, and structured content
Re-optimised old pages to align with new Google updates and AI-driven search (AEO/GEO), improving ranking potential and search visibility
Conducted extensive backlink outreach to improve domain authority and referral traffic, securing links across both news websites and blogs.
Strengthened internal linking structures to enhance site navigation and support ranking performance.
Published and manage content using WordPress, ensuring proper formatting, metadata, and optimization.

Key results:

Increased organic traffic by approximately 35% within 3 months through content optimization and strategic updates.
Improved ranking positions for multiple target keywords, including “Monkeys in Thailand” (ranked #1) and “Best waterfalls in Thailand” (ranked #3).
Enhanced on-site engagement, reflected in longer average session duration and reduced bounce rates.

FREELANCE SEO CONTENT Writer

March 2025– December 2025

Wrote SEO blog articles with the intent to increase traffic and conversions, previous clients include: Calo (calo.app) and Canine Campus (caninecampus.ae) based in the UAE.
Conduct in-depth keyword research and identified content gaps and opportunities through keyword and competitor analysis
Write across health, wellness, and fitness niches with a strong focus on tone, clarity, and audience engagement.
Deliver bilingual content in both English and Arabic, tailored to diverse audiences.

Key results:

Consistently delivered content that contributed to measurable traffic growth and improved search rankings for client websites.
Helped increase user engagement through compelling, conversion-focused writing.
Built long-term relationships with clients through high-quality, reliable content delivery.

ENGLISH TEACHER (ESL)

ONLINE & IN-PERSON | U.K. & EGYPT

JANUARY 2023 – JUNE 2025

Taught English to students of all ages and levels, from beginners to advanced learners.
Delivered both one-to-one and small group lessons, adapting teaching methods to individual learning styles and goals.
Supported students in achieving academic, professional, and conversational fluency objectives.

Pupil Support Staff

Bruntsfield Primary School, Edinburgh, Scotland

September 2022– june 2023

Supported students with learning disabilities with additional support with class material (reading, writing, ensuring comprehension and understanding).

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