Farida Hazem

Growth & acquisition marketing professional with experience across Egypt and GCC markets driving customer acquisition, partnerships, and go-to-market strategy. Specialized in building affiliate networks, optimizing marketing funnels, and executing performance-driven campaigns aligned with revenue objectives. Experienced in leading cross-functional teams and using consumer insights and analytics to improve engagement, retention, and scalable business growth.

Marketing Manager at Saudi Sport Chanel (2025-08 – 2026-02)

Marketing lead for a sports media production company overseeing strategic marketing planning, commercial partnerships, and audience growth initiatives. Responsible for aligning content, sponsorships, and revenue objectives through structured marketing strategy and performance measurement.

• Developed and implemented a comprehensive 1-year marketing strategy and contributed to a long-term 5-year marketing roadmap aligned with company growth objectives.
• Launched new sports programs and content concepts across digital and social media platforms to expand audience reach and engagement.
• Managed marketing budgeting and financial planning, monitoring spending and optimizing return on investment.
• Built relationships with major sponsors and commercial partners, securing sponsorship agreements and revenue-generating collaborations.

Marketing Manager at Almarai (2024-05 – 2025-07)

Led customer acquisition and partnership marketing initiatives across multiple market segments, focusing on expanding reach, engagement, and revenue growth. Managed performance-driven campaigns, affiliate development, and marketing communication aligned with product and sales objectives.

• Planned and executed multi-channel marketing campaigns including email marketing, partnerships, and digital activations to increase customer acquisition and retention.
• Built and managed affiliate and influencer partnerships, onboarding partners to expand brand awareness, traffic, and sales.
• Developed customer segmentation and targeting strategies based on behavior and market data.
• Coordinated cross-functional teams and external partners to execute campaigns and support product positioning.

Associate Marketing Manager at Genpact (2022-01 – 2024-04)

Supported marketing and business development teams through market intelligence, database analysis, and industry research. Focused on customer insights, reporting, and trend analysis to support commercial strategy and product positioning in emerging sectors.

• Conducted market and competitor research to identify business growth opportunities and support strategic decision-making.
• Managed and consolidated multiple data sources into centralized databases to improve reporting accuracy and targeting efficiency.
• Analyzed customer and market data using Excel-based and automated research methods to generate actionable insights.
• Researched emerging technologies and market trends within the energy transition and decarbonization sectors.

Marketing Lead at Diwan Videos (2020-12 – 2022-01)

Led channel marketing and demand generation initiatives across distributor and retail partner networks, supporting sales growth and brand visibility. Focused on partner marketing, campaign performance, and expanding online and offline distribution presence.

• Planned and executed marketing campaigns and promotional activations with distributors, retailers, and channel partners to drive demand generation and sales.
• Organized events, exhibitions, and sponsorship activations to increase brand awareness and customer acquisition.
• Monitored campaign ROI and optimized marketing spending to improve performance and efficiency.
• Led e-commerce visibility and digital promotion initiatives with partners to improve online presence and product reach.

Marketing Lead at Decathlon (2018-01 – 2020-06)

Led local marketing operations and communication for a major international retail brand, aligning campaigns, in-store activations, and customer experience initiatives to support store performance and customer growth.

• Managed a 10M EGP annual marketing and branding budget across online and offline campaigns.
• Coordinated internal and external communications to align product availability with customer demand.
• Contributed to acquiring and retaining over 3M active customers through targeted marketing initiatives and community engagement.

Bachelor of Business Administration in Marketing & Finance – Misr International University