Business Development and Marketing Manager at Al-Shubaili Financial Consultancy (2021-06 – Present)
- Lead business development initiatives to identify target segments and develop relationships with Small and Medium Enterprises (SMEs).
- Develop strategic partnerships with creditors, law firms, and key stakeholders to enhance service delivery for the SME sector.
- Architect professional, value-driven service proposals tailored to SME client needs and market demands.
- Monitor government regulations and represent the entity at high-level business events and forums.
- Drive consistent revenue growth through the implementation of robust marketing strategies and pipeline management.
- Optimize financial operations and workflows to ensure seamless, high-quality service execution.
- Manage multi-channel communications to increase brand awareness and SME lead generation.
- Conduct sector-specific market research to capture growth opportunities and secure premium market positioning.
Business Growth & Marketing Manager at Pipe Fittings for Trading and Contracting Company (2018-06 – 2023-08)
- Directed growth strategies targeting major entities including Aramco, SABIC, SEC, and SWCC to expand market share.
- Designed B2B marketing initiatives and business development frameworks for client acquisition and retention.
- Improved daily operations and supply chain logistics to ensure operational efficiency and compliance with client standards.
- Managed vendor registrations on key platforms like SAP Ariba and Etimad to unlock new business opportunities.
- Directed high-performing teams to achieve unified strategic and operational objectives.
- Leveraged market research and competitive analysis to drive ROI-focused initiatives and strategic decision-making.
Marketing & Public Relation Specialist at Saudi Aramco Entrepreneurship Center (Wa'ed) (2017-01 – 2018-03)
- Managed the corporate website and social media presence, ensuring optimized user experience and content relevance.
- Launched comprehensive marketing campaigns to elevate brand awareness for startup acceleration programs.
- Directed corporate communications across government and private media outlets, managing press releases and coverage.
- Developed PR strategies to attract investors and partners to the entrepreneurship ecosystem.
- Organized high-impact events and workshops to strengthen the regional startup network.
- Provided actionable insights for senior management through rigorous sector research and data analysis.
- Represented the center at public forums and prepared executive-level reports for key stakeholders.
Marketing & Communication Specialist at Zamil Steel Holding Company (2013-06 – 2017-01)
- Secured new business through professional presentations and active engagement with potential leads.
- Led the central marketing department, overseeing and coordinating marketing teams across multiple countries.
- Formulated B2B marketing plans and high-impact proposals to support the global sales team.
- Nurtured relationships with local and international clients to ensure long-term retention and trust.
- Conducted market research to guide local and international sales opportunities.
- Enhanced corporate visibility through PR management and representation at local and international industry events.
- Collaborated cross-functionally to optimize customer experience and delivered strategic reports to leadership.
- Led the company's prequalification process with potential clients to secure official vendor status and new business opportunities.
- Managed the Aramco-Zamil Steel relationship and coordinated high-level meetings.
