Mariam AL-Hakeem

My name is Mariam, and I have over 12 years of experience in marketing and advertising. Marketing is my true passion — it's the space where I turn dreams into reality and watch the impact of my work come to life. I am a multi-skilled marketing expert, known for implementing diverse strategies across all areas of marketing, both traditional and digital.

I lead teams with flexibility, consistently exceed targets, and maintain a strong reputation for customer satisfaction and long-term relationship building. My experience working in advertising agencies has given me a broad and accurate understanding of the Saudi market, while my direct experience working inside multiple companies has deeply strengthened my strategic vision. This unique combination has allowed me to build expertise from two complementary perspectives: the agency side and the in-house corporate side, enabling me to deliver balanced, realistic, and creative solutions that achieve sustainable results.

I am also active in charitable work, and I strongly believe that marketing becomes more meaningful and powerful when it goes beyond sales to create a positive human and social impact.

I follow a clear professional philosophy: Success must be a win for all parties — the client, the team, and the company — not just one side. I do not believe in 'pirate-style' thinking, which focuses on one-time, short-term gains, nor in the front-desk or cashier mindset that prioritizes immediate transactions over long-term brand value. This type of thinking may generate quick numbers, but it does not build trust, reputation, or lasting value.

Instead, I am committed to building sustainable, long-term businesses rooted in strong, authentic foundations, led by conscious, strategic thinking. Businesses that are designed to withstand market changes and fluctuations, and continue delivering real, lasting value to all stakeholders. With my extensive knowledge of the Saudi market across various sectors, I provide creative, tailored solutions that do not merely achieve results, but build strong, resilient brands capable of long-term growth and success.

Chief Marketing Officer (CMO) & Brand Strategy at JAHARH (2017-06 – Present)

• Founded and managed a creative marketing entity focused on building bold and clear brand identities, from concept to execution.
• Developed integrated marketing strategies covering branding, content, advertising campaigns, and customer experience.
• Designed strategies with a strong focus on the psychological and human impact of marketing, analyzing consumer behavior and emotional influence on purchasing decisions.
• Created innovative marketing experiences that engage the five senses (sight, sound, touch, smell, and taste) to strengthen emotional connections with brands.
• Worked with brands across multiple sectors, delivering customized solutions based on deep knowledge of the Saudi market.
• Balanced strategic vision with creative execution to ensure measurable and sustainable results.
• Led and supervised creative advertising campaigns across digital and traditional channels.
• Built and guided creative and marketing teams, ensuring quality delivery and alignment with strategic goals.
• Focused on building long-term partnerships rather than short-term or one-time gains.
• Followed a philosophy centered on mutual success for brands, teams, and clients.
• Integrated marketing with social and human impact whenever possible, adding depth and authenticity to brand communication.

Chief Marketing Officer (CMO) at LEADER EXPRESS KSA (2021-10 – 2025-12)

Set and execute marketing objectives in coordination with the sales and finance departments to ensure profitability.

• Set and execute marketing objectives in coordination with the sales and finance departments to ensure profitability. Develop strategic promotional and advertising plans aligned with the company's goals.
• Analyze competitors' strategies and key factors, including financial and technological aspects, to identify and effectively leverage market opportunities.
• Develop and enhance advertising content, including company profiles and social media materials. Supervise the production of UGC videos and manage the online store.
• Lead creative advertising campaigns and oversee their high-quality execution—both in outdoor street campaigns and across online and digital platforms.
• Manage marketing partnerships and establish agreements with discount cards, applications, and banks to expand market reach and boost sales.
• Supervise the marketing team, ensuring effective plan implementation. Conduct regular analysis and reporting while coordinating strategically with other departments.

Digital Marketing Manager at EDUQTA (2019-10 – 2020-10)

• Defined marketing objectives in collaboration with the sales and finance departments, and developed and executed comprehensive promotional and advertising plans to ensure profitability.
• Designed and implemented an Affiliate Marketing system within the academy, building a clear operational structure and training and managing marketing teams exceeding 500 affiliate marketers.
• Analyzed competitors and evaluated financial and technological factors to identify opportunities and optimize marketing strategies.
• Created and enhanced profile and social media content, and managed websites and digital advertising accounts.
• Monitored and analyzed marketing activities, corrected deviations, prepared regular reports, and coordinated with other departments to support the overall strategic plan.

Marketing Manager | Content Creator at TOPCAR (2018-06 – 2019-06)

• Planned, directed, and supervised all marketing activities, setting objectives in coordination with the sales and finance departments to ensure profitability.
• Analyzed competitors and assessed financial and technological factors to refine marketing strategies and capture growth opportunities.
• Created and developed creative content for the brand, including concept writing, designs, images, videos, and social media content.
• Developed and supervised profile and social media content, and coordinated advertising campaigns across multiple platforms.
• Established and managed strategic marketing partnerships to support brand visibility and business growth.
• Managed websites and digital accounts, and led the marketing team to ensure effective execution of marketing plans.
• Monitored marketing performance, corrected deviations, prepared regular reports, and coordinated with various departments to support overall business objectives.

Academy Manager | Marketing & Development at Peace Kids Academy (2014-06 – 2018-06)

• Managed overall academy operations and daily administrative activities.
• Led marketing initiatives and built a strong community presence for the academy.
• Developed innovative solutions to enhance educational methods and learning programs.
• Supervised child care and early childhood development programs, ensuring a safe and nurturing environment.
• Managed and trained academic and administrative staff with a focus on continuous improvement.
• Implemented modern educational approaches aligned with child psychology and development standards.

Bachelor's Degree in Kindergarten Education – Cairo University

Diploma in Media – Department of Publicity and Advertising – Helwan University

Diploma in Digital Marketing – El Sherouk Academy

Diploma in News Editing and Journalism – The American University in Cairo (AUC)

Diploma in Graphic Design and Motion Graphics – Russian Cultural Center

Master of Business Administration (MBA) in Marketing – IBAS University