Mohamed Saeed

Senior Graphic Designer with 16+ years of experience in brand identity, packaging, marketing campaigns, social media, and print design across advertising, FMCG, retail, and construction. Experienced in translating marketing briefs and brand requirements into effective visual solutions, while maintaining brand consistency from concept through final execution.

SENIOR GRAPHIC DESIGNER at Buna Holding Group (2024-02 – Present)

• Develop brand identities and guidelines across six companies within Buna Holding Group.
• Lead the design of business development materials, including tenders, proposals, prequalification documents, and technical submissions.
• Create project presentations and social media content while maintaining brand consistency.
• Design exhibition, event, and construction site materials, including signage, backdrops, roll-ups, and site branding.
• Manage print production from artwork preparation to final execution, ensuring quality and coordinating with suppliers.

SENIOR GRAPHIC DESIGNER | PREPRESS & PRINT PRODUCTION at Fast Press (2020-09 – 2023-12)

• Designed print materials and packaging for clients across a wide range of industries.
• Prepared and finalized artwork for offset, digital, transfer, and large format printing.
• Handled prepress setup including color separation, Pantone colors, bleed, overprint, imposition, and CTP preparation.
• Developed packaging die lines and supervised finishing processes including die cutting, lamination, foil stamping, and binding.

BRAND & MARKETING DESIGNER at Clean Way (2018-10 – 2020-09)

• Led the branding and packaging of 10+ B2C products, supporting the company's expansion from B2B into the retail market.
• Developed brand identities and visual guidelines across packaging, social media, advertising, and sales materials.
• Contributed to product development through competitor research, customer feedback, and sales insights to support product launches and expansion.
• Designed retail and promotional materials including POS displays, vehicle branding, posters, banners, and product presentations.
• Coordinated with manufacturers and suppliers on packaging development, custom molds, materials, printing, and final production.

LEAD BRAND & VISUAL DESIGNER at Baby Island (2016-09 – 2018-10)

• Led the rebranding of Baby Island, developing a new logo and visual identity across retail stores and brand applications.
• Created private label toy brands for different categories, developing names, identities, packaging, and visual direction for the Saudi market.
• Developed custom packaging for imported toys in collaboration with international manufacturers and suppliers.
• Led advertising and seasonal campaigns across catalogs, in-store displays, promotional materials, and digital channels.
• Established an in-house product photography workflow for advertising, e-commerce, and marketing content.

GRAPHIC DESIGNER at Al-Khaldi Advertising Agency (2015-01 – 2016-04)

• Designed print and advertising materials including catalogs, brochures, stationery, and promotional items.
• Created artwork for corporate gifts, awards, and branded promotional products.
• Designed shopfronts and outdoor signage for production, including 3D lettering, illuminated signs, and cladding applications.

GRAPHIC DESIGNER at El Nasr Clothing & Textiles (Kabo) (2013-11 – 2014-12)

• Designed product packaging and garment labels, including size, care, washing instruction, and transfer labels.
• Designed seasonal fashion catalogs and coordinated product and model photoshoots for summer and winter collections.
• Created campaign visuals for social media, retail branches, in-store advertising, and promotional banners.

GRAPHIC DESIGNER at Baby Island (2009-10 – 2013-11)

• Designed catalogs, brochures, promotional campaigns, social media content, and print materials for retail stores.
• Handled product photography and image retouching for advertising, catalogs, and digital content.
• Created packaging and in-store visuals, including branded toy sections and promotional displays across retail branches.

Bachelor's Degree in Management Information Systems (MIS) – Higher Institute for Advanced Studies (2005 – 2009)