Branch manager at Daraghmeh bro's/ Dtale brand (2025-05 – Present)
Led the successful launch and full operation of a hybrid retail clothing store and in-store coffee house, managing the concept from setup to daily execution.
- Managed a diverse team of 30 employees (sales, cashiers, visual merchandising, baristas, and support staff) across multiple nationalities, ensuring high performance and smooth coordination.
- Oversaw the coffee house operations, including supplier sourcing, vendor negotiations, and quality control to ensure a premium customer experience.
- Directed and guided the Visual Merchandising (VM) team to maintain brand standards and create appealing in-store displays that drive sales.
- Planned and executed in-store events and marketing activations to increase brand visibility and customer engagement.
- Introduced innovative ideas and strategies to enhance the store concept, contributing to a unique customer experience.
- Achieved a 15% increase in sales and footfall within 3 months through effective leadership, promotions, and operational improvements.
- Managed daily operations including budgeting, inventory control, staff scheduling, and performance monitoring.
Branch manager at Daraghmeh bro's company (2024-09 – 2025-04)
Managed end-to-end store operations, ensuring smooth daily performance and high standards of customer service.
- Led, trained, and developed the sales team to achieve targets and improve overall store productivity.
- Monitored sales performance and implemented strategies to increase revenue and customer retention.
- Maintained visual merchandising standards in line with brand guidelines to enhance product presentation and customer experience.
- Controlled inventory, stock replenishment, and coordination with suppliers to ensure product availability.
- Handled customer relations and resolved issues effectively, strengthening customer loyalty and satisfaction.
- Organized in-store promotions and supported marketing activities to drive traffic and increase sales.
- Ensured compliance with company policies and operational procedures.
ICLA Coordinator (Information Counseling and Legal Assistance) at Norwegian Refugee council (2021-03 – 2023-12)
- Coordinates the implementation of ICLA field activities in cooperation with the Kuwait ICLA Project Manager
- Engages CBOs, NGOs, legal aid partners, and any other relevant stakeholders to build and maintain partnerships aimed at the provision of Jordanian information and counseling
- Ensures a high level of programmatic synergy of ICLA activities with other NRC core competencies in urban settings
- Maintains a regular field activity monitoring system to ensure the relevance and technical quality of information and counseling services
- Oversees and ensures the effectiveness of ICLA data management systems
- Performs other tasks as required by PM
ICLA Team leader (Information Counseling and Legal Assistance) at Norwegian Refugee council (2018-01 – 2021-02)
- Supports the program coordinator with the start-up of ICLA Irbid operations, including establishing relationships with key stakeholders
- Sets up an office and initiates partnerships
- Designs the team's information and counseling activities and sets work plans in line with targets
- Supervises the implementation of ICLA program SOPs in line with strategy
- Builds the capacity of team members and provides ongoing casework support, including through the development of dedicated work tools and IEC materials
- Coordinates the team's activities internally within NRC and externally with local communities, stakeholders, and partners
- Oversees the team's referral activities
- Produces periodic quantitative and qualitative reports on operational issues and field trends
Outreach Shelter Officer at Norwegian Refugee council (2014-02 – 2017-12)
- Supervise technical assistants
- Support professional development
- Enhance skills
- Coach
- Prepare annual plans and follow up
- Ensure teams operate timely and based on NRC regulations
- Manage the Shelter Social Unit
- Allocate and supervise the workload for the Shelter Social Units
- Ensure the quality of the work
- Provide reports and feedback on performance
- Contribute to increasing the performance of the team
- Solve problems related to target achievement and performance
- Coordinate and liaise with technical teams if required
- Maintain an adequate workflow of cases to allocate to the team
- Coordinate with the team leader to proactively ensure a permanent flow of cases
- Discuss on a weekly basis with other technical officers and team leaders about the workflow and troubleshooting bottlenecks
- Execute field assessments and quality control of cases
Technical assistant at Norwegian Refugee council (2013-12 – 2014-01)
- Awareness-raising, Outreach, and provision of NRC program information to beneficiaries throughout the camp
- Facilitate refugee access to assistance by making necessary referrals and regularly following referral pathways within the camp
- Maintenance of good working relationships and outreach with partner service providers within the camp
- Monitoring the general context within the camp and coordination to identify issues affecting refugees accessing services within the camp
- Regularly reporting updated information on services and issues affecting refugees
- Assisting in delivering complaints within the camp
- Preparing weekly and monthly reports
- Responsible for updating the database and reporting for laborers (IBV) on a weekly basis on general statistics
- Complete the exit interviews for laborers end of their work period
