Business Development Manager at Fast International Petrochemicals Co. Ltd. (DADCO) (2026-04 – Present)
- Led institutional development, operational excellence, and digital transformation initiatives across the organization.
- Managed Odoo ERP governance, process optimization, and data quality improvement initiatives to enhance operations.
- Developed governance frameworks, KPI dashboards, executive reports, and continuous improvement programs.
- Led CRM adoption, sales performance tracking, forecast enhancement, and customer experience improvement.
- Established customer complaint management processes and standardized operational procedures.
Marketing & Corporate Communications Officer at Fast International Petrochemicals Co. Ltd. (DADCO) (2024-11 – 2026-04)
- Acquired 97+ new clients, generating SAR 6.96M revenue (50% growth vs. previous years)
- Registered the company as an approved vendor with 40+ major entities (e.g., Aramco, NEOM).
- Re-engaged inactive clients, recovering sales opportunities exceeding SAR 2M
- Contributed to securing supply contracts with Chinese firms worth ~SAR 6M
- Led quality and compliance initiatives; achieved SASO certification and ISO 9001:2015 & ISO 14001:2015
- Expanded product adoption across 70+ strategic projects
- Developed a cloud-based database to support sales operations
- Increased digital engagement by 205% through strategic content creation
Marketing & Business Development Consultant (Freelance) at Government entities (e.g., KAU, Ministry of Media, Ministry of Finance) (2018-01 – 2024-12)
- Organize and manage diplomatic delegations and official events
- Develop branding and marketing strategies for diverse clients
- Design marketing materials and digital content
- Create visual identities and professional marketing assets
- Execute marketing campaigns and enhance brand positioning
Learning & Development Consultant (Curriculum & Training) at King Abdulaziz University (2024-05 – 2026-01)
- Specialized Workshop Delivery: Designed and delivered a 'B2B Marketing & Sales' workshop and CRM system for students at the College of Communication and Media.
- Curriculum Content Development: Contributed professional expertise to support the integration of applied industry-specific content into future academic curricula.
- Advisory Membership: Officially selected to join the advisory board of the Marketing Communication Department to bridge academia with the labor market.
- Certified Competence: Received an official recommendation from the Development and Quality Unit in recognition of excellence in knowledge transfer and positive impact.
Sales Consultant at Damas Jewellery (2023-01 – 2024-09)
- Managed daily store operations efficiently
- Led sales team to achieve and exceed revenue targets
- Developed customer engagement strategies
Sales Liaison Coordinator at Saudi Bin Ladin Group (Bahra Cables Company) (2015-01 – 2017-07)
- Improved communication between sales and operations teams
- Streamlined workflows and reduced discrepancies
- Managed corporate client relationships
- Oversaw full order lifecycle and timely execution
