Research and identify opportunities for account growth and penetration market expansion.
- Identified and reported key performance indicators to define successful category management.
- Consider business demands and customer preferences when developing pricing structures and market plans.
- Establish and maintain a balanced and accurate e‑commerce budget to execute initiatives with proper funding and enrich customer experience.
- Tracked customer behavior, content management, and weight of purchase to develop strong customer acquisition and retention programs.
- Promoted products through social media, e‑mail marketing.
- Increased profit margin by effectively controlling budget and overhead and optimizing products turns.
- Maintained up‑to‑date knowledge of competitor products and pricing in the market served.
- Analyzed consumer behavior and performance metrics of demand campaigns to optimize and channel mix.
- Managed financial tracking, inventory coordination, and social media marketing.
