اشرف Mostafa

Dynamic Sales Manager with over 10 years of extensive experience in FMCG, poultry, eggs, and food distribution across Saudi Arabia and Egypt. Proven track record in optimizing sales operations, managing complex distributor networks, and driving traditional trade excellence. Expertise in executing strategic business development plans to exceed revenue targets and expand market share through robust relationship management.

Sales Manager at Al Watan Poultry Company (2025-01 – Present)

Lead all sales operations within the poultry FMCG sector, ensuring alignment with corporate objectives.

• Lead all sales operations within the poultry FMCG sector, ensuring alignment with corporate objectives.
• Direct the achievement of monthly and annual sales targets through strategic planning.
• Manage distributor relationships and identify key opportunities for market expansion.
• Cultivate high-level customer relationships to secure long-term business growth.

Sector Sales Manager at Khayra Food Company (2023-01 – 2024-12)

Managed multi-sector FMCG food sales operations with a focus on operational efficiency.

• Managed multi-sector FMCG food sales operations with a focus on operational efficiency.
• Consistently met and exceeded sales KPIs and performance benchmarks.
• Supported the development and optimization of the national distributor network.
• Enhanced market coverage and brand visibility across assigned territories.

Sales Manager at Sihha (Egg Products) (2022-01 – 2023-12)

Spearheaded sales operations specifically for egg products, focusing on freshness and logistics.

• Spearheaded sales operations specifically for egg products, focusing on freshness and logistics.
• Expanded distribution channels by securing new wholesale and retail partnerships.
• Significantly improved product availability and market penetration through effective field execution.

Sales Manager at Four Seas International (2020-01 – 2022-12)

Managed sales for fresh fish and smoked salmon portfolios.

• Managed sales for fresh fish and smoked salmon portfolios.
• Successfully grew the customer base through targeted market expansion strategies.
• Drove revenue growth by identifying and capturing untapped market segments.

Sales Supervisor at Coca-Cola Egypt (2016-01 – 2020-12)

Supervised sales operations across multiple territories, managing a team of field representatives.

• Supervised sales operations across multiple territories, managing a team of field representatives.
• Ensured consistent achievement of rigorous monthly sales and volume targets.
• Monitored and evaluated distributor performance to maintain brand standards.

Sales Representative at Coca-Cola Egypt (2011-01 – 2015-12)

Managed high-volume retail accounts and daily sales operations in assigned routes.

• Managed high-volume retail accounts and daily sales operations in assigned routes.
• Ensured maximum product availability and optimized shelf placement (SOS).
• Established strong rapport with retailers to drive consistent order volumes.

Bachelor of Management Information Systems in Management Information Systems – Alsun Academy (2002-01 – 2006-12)