Raed Shream

Strategic, results-driven Sales Leader in the Electronics & IT industry with over 25 years of experience driving revenue growth, expanding market presence, and leading high-performing teams across KSA, Levant, and Egypt. Proven success managing full commercial operations for consumer electronics, IT hardware, mobility devices, and accessories across retail, channel, distribution, SMB, and corporate sectors. Expert in multi-channel sales, retail operations, partner ecosystem development, and go-to-market strategy.

Recognized for building strong distributor and retailer networks, optimizing product mix, and consistently achieving market share growth in highly competitive electronics and IT markets.

Sales Manager at Dell Technologies (2021-01 – 2025-01)

• Led revenue, gross margin, and market share growth for Dell notebooks, desktops, monitors, peripherals, and consumer electronics across KSA.
• Managed multi-channel ecosystems including distributors, power retailers, SMB resellers, and corporate accounts to maximize sell-in and sell-out performance.
• Designed and executed go-to-market strategies for IT and electronics product lines, increasing market penetration and profitability.
• Expanded the Business Development Unit to support long-term growth in consumer electronics and commercial IT segments.
• Conducted market intelligence on electronics trends, pricing shifts, and competitive positioning to refine sales strategy.
• Strengthened relationships with key retailers and distributors, securing long-term contracts and improving category performance.
• Optimized product mix, pricing, and stock allocation to maintain competitive advantage in fast-moving electronics markets.

Retail Country Manager at Dell Technologies (2011-01 – 2021-01)

• Directed retail and channel operations for Dell's consumer electronics and IT portfolio across three regions, driving consistent sales growth and brand visibility.
• Realigned retail marketing and in-store activation campaigns to support electronics category expansion and maximize revenue.
• Managed field and inside sales teams across electronics retail chains, hypermarkets, and IT resellers, exceeding KPIs and performance targets.
• Strengthened relationships with major retailers and distributors, improving loyalty, category share, and contract renewals.
• Developed and executed international sales plans, achieving targeted sales cycles and market penetration across electronics and IT categories.

Country Sales Manager at Packard Bell / Acer Group (2010-01 – 2011-01)

• Managed full commercial performance for Packard Bell notebooks, desktops, and consumer electronics peripherals.
• Increased profitability by identifying high-margin electronics products and optimizing stock levels.
• Analyzed market trends in consumer electronics to forecast demand and maximize revenue.
• Led staffing, training, and performance reviews to build a strong electronics-focused sales team.
• Conducted reseller and retail engagements to enhance product visibility and category awareness.

Sales Manager at Samir Group (1999-01 – 2010-01)

• Managed revenue, gross margin, and market share across multiple electronics and IT product lines and regions.
• Led and developed sales teams covering retail, channel, and distribution for electronics and technology products.
• Strengthened customer experience and improved operational coordination between sales, retail, and service teams.
• Drove strategic account management and pipeline development across electronics and IT categories.
• Provided training, coaching, and mentorship to account executives on electronics product knowledge and sales techniques.

BSc in Computer Science & Information Systems – Philadelphia University