
Regional Sales Manager with 30 years of experience in the construction industry,.
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As a Regional Sales Manager, I was responsible for developing sales and opening new markets both within the Kingdom and internationally. I have strong relationships with local and international traders, contracting companies, real estate developers, and factories. I possess the ability to open new markets and demonstrate exceptional leadership and analytical skills.
I have extensive experience in building materials (iron, wood, aluminum, electrical supplies, tools, the commercial and industrial plastics sector, and all building materials related to projects, infrastructure, and factories). I have also served as a Sales Manager for factories, including those specializing in iron, wood, decorative materials, and aluminum.As a company, we were among the first to use OSHA-approved scaffolding systems, the Doka H wooden system, and other systems then manufactured in China. We also imported plastic sections for use in the contracting sector.My responsibilities include leading a sales team for any product, achieving profitability, and developing sales and profit budgets.
I am also responsible for local procurement, supply chains, and securing international purchases through my relationships with global factories and companies across all building materials sectors. Staying informed about the latest industry trends.Conducting comprehensive market research to identify new markets, potential customers, and develop strategies to enhance the company's reputation.Effectively communicating with existing and potential customers and building long-term strategic partnerships to deliver value.Developing and implementing long-term business plans to increase revenue and market share.Leading negotiations for contracts and commercial agreements to secure the best possible terms for the company.Working with sales and marketing teams to ensure alignment with strategic objectives.Analyzing performance: Monitoring key performance indicators (KPIs) and evaluating the success of growth strategies to provide improvement recommendations.
Sales Manager for the Western Region at Madar Building Materials Co. (2024-01 – Present)
Sales Manager for the Western Region
Western Region Sales Manager at Saudi Construction Materials Group (2000-01 – 2023-12)
Sales Manager at INMAWood Co (Mushid Co) (1996-05 – 1999-12)
Sales Manager for the company's wood and carpentry factory and wooden pallets factory
Bachelor of Commerce and Economics in Commerce and Economics – University of Aleppo
Bachelor of Accounting in Accounting (1988 – 1993)
Honorary Degree in Business Administration and Marketing in Business Administration and Marketing