Results-driven Area Sales Manager with over 6 years of experience in the FMCG and food distribution sector in Saudi Arabia. Proven track record of driving revenue growth, achieving and exceeding sales targets, and leading high-performing sales teams. Demonstrates strong expertise in territory management, distributor network development, and key account management across the Western Region (Jeddah, Makkah, Taif). Adept at analyzing market trends,optimizing sales strategies, and enhancing operational efficiency to maximize business performance. Recognized for delivering 30% sales growth within the first year of promotion through strategic planning and effective team leadership
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Area Sales Manager with 6+ years of FMCG experience in Saudi Arabia, specializing in General Trade (GT) and distributor management across Western Region (Jeddah, Makkah, Taif). Proven track record in delivering 30% revenue growth, expanding distribution networks, and executing Route-to-Market (RTM) strategies. Experienced in P&L management, sales forecasting, key account management, and leading high-performing sales teams to achieve business targets.
Area Sales Manager (Promoted from Sales Supervisor) at Arabian Food & Dairy Factories Co. (FADECO) (2021-07 – Present)
Lead end-to-end sales operations and P&L management across Western Region
Sales Supervisor at United Ice Factory (2019-06 – 2021-07)
Supervised daily sales operations across Western Region
Bachelor of Business Administration in Marketing – University of Mysore (2012)
