Head of Design at The Happiness Factory (2025-07 – Present)
- Spearheaded the integration of AI-driven tools into the company's creative pipeline, combining advanced AI technologies with traditional design software to deliver more realistic, high-quality, and production-ready creative outputs.
- Designed and implemented scalable hybrid workflows that improved overall production efficiency by 40% and reduced project turnaround times by 30% while maintaining high creative standards.
- Established structured quality-control frameworks and creative guidelines for AI-generated assets, ensuring consistency, accuracy, brand alignment, and production feasibility across all deliverables.
- Expanded and strengthened the design department by recruiting and onboarding new creative talent, growing the team from 4 to 7 designers to support increasing project demands and operational growth.
- Mentored and guided team members on AI-assisted creative processes, improving collaboration, adaptability, and technical capabilities within the department.
- Optimized internal creative operations by streamlining workflows, reducing production bottlenecks, and enhancing resource allocation, resulting in increased team scalability and productivity.
- Led creative direction, concept development, and high-impact client presentations for major projects and pitches, contributing directly to securing high-profile accounts, including Diriyah Season.
Creative Director at Backyard Symphony (2024-01 – 2025-06)
- Direct creative projects for the Saudi Architecture and Design Commission (ADC), balancing aesthetics with technical precision. Collaborate with a skilled client to ensure proposals meet visual, structural, and industry standards, advancing Saudi Arabia's design excellence.
- Spearhead a creative team of 12 professionals, overseeing the design process from conceptualization through execution. By focusing on strong leadership and strategic vision, I have increased team productivity by 30%, ensuring efficient collaboration and timely project delivery.
- Cultivate a high-performing, cross-functional team by recruiting top talent with both creative and technical expertise, ensuring each team member aligns with the project's vision and contributes meaningfully to its execution.
- Drive the professional development of fresh graduates by providing training and mentorship to help them excel in high-profile, technical design projects. Through a structured mentoring program, 100% of the graduates under my guidance have successfully contributed to major projects within six months of joining.
- Collaborate with clients and stakeholders to define design direction, ensuring all creative concepts meet rigorous standards. Through effective stakeholder management, I have achieved a 90% satisfaction rate, reinforcing trusted partnerships.
- Fostered a collaborative creative culture that increased team engagement by 40% and improved overall creative output.
Associate Creative Director at Taurus – HCD (2021-04 – 2023-12)
- Spearheaded creative direction for high-profile projects in collaboration with government entities such as the General Entertainment Authority, Ministry of Tourism, and King Salman Park, contributing to events like Riyadh Season 2021 and 2022, ensuring both strategic alignment and creative excellence.
- Directed and shaped the overall vision for complex projects, ensuring every creative element from design to branding resonated with the desired impact while meeting technical requirements.
- Led a team of designers, artists, and production staff, providing direction and guidance to ensure cohesive execution of creative concepts across all deliverables.
- Drove the development and refinement of visual aesthetics, curating designs and overseeing final approvals to ensure alignment with project goals.
- Managed project timelines, milestones, and resources, ensuring all creative assets were delivered on schedule and met the high expectations of stakeholders and the public.
- Fostered collaboration between cross functional teams, ensuring smooth communication and alignment between creative, production, and operational efforts.
- Delivered consistent, high-quality results that aligned with the project vision, contributed to successful public facing events, ensured stakeholder satisfaction, and enhanced the visibility of key initiatives.
Associate Creative Director at Craft Group (2017-07 – 2021-04)
- Played a key role in leading the design and execution of immersive exhibitions and experience centers under the Creative Director's vision, fusing graphic and spatial design to deliver impactful story driven visitor experiences.
- Conceptualized and developed dynamic environments for both temporary and semi-permanent exhibitions, ensuring they were functional, visually impactful, and interactive.
- Produced custom visuals, signage, and digital content that complemented physical spaces, enhancing the visitor experience and reinforcing the thematic narrative of each project.
- Designed interactive layouts with distinct zones to optimize visitor flow and engagement, contributing to a 20% increase in audience interaction and satisfaction during exhibitions.
- Collaborated closely with contractors and installation teams to ensure the successful realization of designs, maintaining high standards of quality and precision throughout the build process.
- Optimized the creative process by implementing innovative tools and strategies that enhanced design accuracy and streamlined workflows, reducing project delivery time by 20% and allowing management of multiple large-scale projects without compromising quality.
- Successfully improved the efficiency of the design to execution process by optimizing workflows and enhancing communication between teams.
- Managed budget allocations for the creative team, ensuring efficient resource utilization and cost-effective execution of design concepts; reduced project costs by 10% through strategic planning without compromising creative quality.
- Championed innovative design concepts, ensuring all projects reflect the latest trends in architecture and design while aligning with client goals. This ability to stay ahead of industry trends helped position the team as leaders in design innovation within the Saudi Arabian market.
Design Manager at Creative Closets (2016-06 – 2017-06)
- Spearheaded the end-to-end development of innovative furniture and kitchen products, overseeing both design conceptualization and the production process to ensure market readiness.
- Coordinated a cross functional team of designers, engineers, and production specialists, aligning project goals, timelines, and strategic vision to meet business objectives, improving team collaboration and project completion.
- Ensured design concepts were visually compelling, market relevant, and functional, driving customer satisfaction and boosting sales.
- Drove product development initiatives by effectively balancing creative design with operational efficiency.
- Managed project schedules and resources, maintaining a focus on cost efficiency and delivering products on time while achieving a 10% under budget performance.
3D Artist at Poggenpohl (2013-09 – 2016-04)
Transitioned from the advertising industry to 3D visualization for an international furniture manufacturer, shifting from broad creative communication to a specialized, technically focused design role within a high-end furniture brand.
- Developed highly realistic, detailed 3D visualizations of interior spaces, contributing to more accurate and compelling presentations that resulted in a 30% increase in client approval ratings for design proposals.
- Produced detailed material specifications, including color, finish, and texture, ensuring designs aligned with the manufacturer's requirements and reducing rework and production errors by 15%.
- Generated comprehensive technical drawings derived from 3D models, enabling fabricators to efficiently translate digital designs into real-world products.
Art Director at INSIGHT (2010-06 – 2013-05)
Transitioned into a specialized Art Director role, leading the visual development of advertising campaigns, ensuring visual consistency across all platforms, and managing design teams to uphold brand standards.
- Spearheaded the creation of visual concepts and presentations for major advertising campaigns, increasing client engagement and satisfaction through innovative, strategic design execution.
- Directed the development of branding materials for high profile product launches and corporate events, improving brand recognition through cohesive, impactful visual identity.
- Mentored and guided junior designers, fostering an environment of creativity and collaboration that increased team efficiency.
Senior Graphic Designer at Publicis (2008-12 – 2010-04)
Managed design processes, mentored junior designers, and took ownership of strategic and high-profile projects, ensuring designs
