Yara Mesallam

I am Google Ads and HubSpot Social Media certified, creative, and motivated Marketer demonstrated in implementing new marketing plans, developing original digital content for marketing material, and conducting marketing research. A beginner programmer has strong attention to detail and extraordinary communication skills.

below are some of the current responsibilities that I'm handling

Creating Google ads campaigns and social media plans, content, and creatives and implementing and reporting them weekly/monthly.

• Develop social media calendar with creatives.
• Develop, Implement, and manage social media strategy
• Generating social media accounts analytics performance report.
• Collaborate with marketing, sales, and product development team.
• Oversee and upload website content and graphics.
• Dealing with and handling marketing and media agencies.
• Creating marketing material with graphics and content.
• Generating and handling giveaways and printouts
• Planning events and exhibitions digital and printed material
• Managing all social media activities and report their performance
• Maintaining the website and updating content.
• Dealing with web developers for website.

Social Media Strategist emdha Trust Service Provider · Full-timeemdha Trust Service Provider · Full-timeDec 2020 - Present · 2 yrs 5 mosDec 2020 - Present · 2 yrs 5 mosRiyadh, Saudi ArabiaRiyadh, Saudi Arabia

• Creating Google ads campaigns and social media plans, content, and creatives and implementing and reporting them weekly/monthly.
• Develop social media calendar with creatives.
• Develop, Implement, and manage social media strategy
• Generating social media accounts analytics performance report.
• Collaborate with marketing, sales, and product development team.
• Oversee and upload website content and graphics.
• Dealing with and handling marketing and media agencies.
• Creating marketing material with graphics and content.
• Generating and handling giveaways and printouts
• Planning events and exhibitions digital and printed material
• Managing all emdha social media activities and report their performance
• Maintaining the website and updating content.
• Dealing with web developers for emdha website.

Marketing Intern

OGTech for ID Systems & IT · InternshipOGTech for ID Systems & IT · InternshipJul 2019 · 1 moJul 2019 · 1 moCairo Governorate, EgyptCairo Governorate, Egypt

-Worked with colleagues to plan and prepare online marketing materials.

-Assisted the marketing team in all marketing activities.

-Generated new ideas and built their marketing plan.

-Wrote marketing material content.

-Held telephone surveys.-Worked with colleagues to plan and prepare online marketing materials. -Assisted the marketing team in all marketing activities. -Generated new ideas and built their marketing plan. -Wrote marketing material content. -Held telephone surveys.

Marketing Intern

MyPoints · InternshipMyPoints · InternshipOct 2018 - Nov 2018 · 2 mosOct 2018 - Nov 2018 · 2 mosCairo Governorate, Egypt Cairo Governorate, Egypt

-Prepared reports for the marketing team.

-Modify existing ideas and assess them.

-Held online surveys.

Badr University in Cairo

September 2016 - July 2020

Business Administration: Majored in Marketing GPA: 3.53 Ranked first in my major Graduation thesis about "Factors Affecting Customer Intention to Use Smartphone Applications“ An Applied Study on Ride-Sharing Applications in Egypt"" RELEVANT COURSE WORK Consumer Behavior. Service Marketing. Distribution Channels. Marketing Research. Promotion and Advertising.

Udacity

Advanced Digital Marketing Nanodegree

Dec 2020 - Feb 2021

Advanced Digital Marketing Nanodegree (NDMN) A scholarship with the Egyptian initiative EgFWD by ITIDA powered by the Ministry of Communications and Information Technology in Egypt (MCIT) COURSE PROJECTS Market research and audience analysis. Running a Facebook campaign and reporting it. Running a Google Ads campaign and reporting it. Conducted content and technical SEO audit and tested the performance for a landing page, report it and recommend best practices.

I have many certificates from Google Ads, Google Analytics, Social Media, advertising and content certificates from HubSpot, and web development from Udacity