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Saudi fashion entrepreneur, brand strategist and educator with over a decade of experience building and scaling a fashion business from concept to global retail. Founded and grew a namesake label and is one of the early Saudi pioneers of taking fashion internationally, stocked at some of the world's top retailers such as Harrods, Printemps and Ounass, and worn by Nicole Kidman, Beyoncé, Sharon Stone, Alicia Keys and Rita Ora to name a few. Pairs that experience with formal business training and three years advising governments and private-sector clients for Bain & Company on fashion-sector strategy.
Over seven years teaching and mentoring emerging designers on design creativity and the business of fashion — brand positioning, costing, sourcing and retail readiness — bringing fashion marketing, branding and business principles into the classroom as lived, tested practice rather than theory alone.
Founder & Creative Director - YOUSEF AKBAR - Jeddah & Sydney
(2019-01)
Founded and built a namesake brand, leading creative and production teams and shaping every part of the brand - identity, positioning and strategy. Combining hands-on creative direction with full commercial strategy and operations across budgeting, costing, sourcing, supplier negotiation and inventory, growing the label into an internationally distributed brand.
Global Fashion Management & Design Consultant - Bain & Company
(2020-02 - 2022-02)
Advised governments and private-sector clients across the Middle East on fashion-sector strategy, translating design and brand practice into commercial frameworks for national fashion ecosystems.
Design Mentor, Industry Trainer - Independent
(2019-01)
Teach and mentor emerging designers across Australia, New Zealand, Saudi Arabia and the wider Middle East on the business of fashion — brand positioning, costing, sourcing and retail readiness — alongside creative technique. Assess portfolios, collections and business plans against professional industry standards, guiding designers from concept to commercially viable brand.
Design Developer - Christopher Esber - Sydney
(2017-05 - 2019-02)
Working directly under the Creative Director on technical and creative development across ready-to-wear collections, gaining first-hand exposure to how a growing label scales product and production.
Trend Forecaster & Researcher - Scout - Sydney
(2014-04 - 2017-04)
Researched and analysed colour, silhouette and fabrication direction for global menswear, producing forecast reporting used by commercial clients to inform buying and brand decisions.
Design Room & Studio Assistant - Dion Lee - Sydney
(2012-02 - 2014-12)
Contributed textile development and design solutions to the Woolmark Prize-winning collection (2012), and supported pattern alteration, cutting and Fashion Week show production.
Bachelor of Fashion Design - Fashion Design - Fashion Design Studio, TAFE Sydney (Ultimo) (2015)
Master of Logistics Management - Logistics Management - University of Sydney (2012)
Bachelor of Management - Supply Chain and Logistics Management - University of South Australia (2010)
