Jack Kelsall

Speciality coffee professional with over three years experience spanning roasting, wholesale operations, customer onboarding, fulfilment, and brand representation. Experienced in managing customer relationships, supporting new wholesale account setup, coordinating onboarding processes, and ensuring a high standard of service across wholesale and e-commerce channels. Strong understanding of speciality coffee from green coffee logistics and roasting through to brewing, quality control, and customer experience.

Confident representing coffee brands at industry events, engaging with customers, and communicating technical coffee knowledge in an approachable way. Passionate about building long-term relationships and helping hospitality businesses succeed through quality coffee and exceptional service.

Roastery Manager + E-Commerce Support - Drop Coffee Roasters - Stockholm, Sweden

(2024-05 - 2026-03)

• Lead daily roasting operations and manage green coffee inventory
• Oversee wholesale, webshop, and subscription fulfilment
• Act as a point of contact for new wholesale customers, supporting onboarding and account setup
• Communicate wholesale terms and conditions and manage customer account creation in Fortnox
• Support ongoing wholesale customer relationships through communication and order coordination
• Represent Drop Coffee Roasters at industry events and festivals, brewing coffee and engaging with customers and industry professionals
• Managed production and logistics for the 2024 and 2025 Christmas Calendar project, including training new team members and coordinating fulfilment of 400 units
• Support marketing initiatives through photography, webshop management, product listings, and digital content creation

Production Roaster - Drop Coffee Roasters - Stockholm, Sweden

(2023-10 - 2024-05)

• Operated 25kg Diedrich CR-25 roaster using Cropster
• Managed roast scheduling and profile adjustments
• Successfully roasted 1,000kg for a single large-scale order

Roastery Assistant - Drop Coffee Roasters - Stockholm, Sweden

(2023-01 - 2023-10)

• Assisted with packaging, stock control, and order fulfillment
• Managed subscription preparation and webshop logistics
• Coordinated wholesale deliveries and customer email communication

Freelance Photographer & Content Creator - Jack Kelsall Photography - Stockholm, Sweden

(2021-01)

• Produce visual content for startups, real estate, and travel brands
• Develop photography-led digital storytelling for web and social platforms

BA (Hons) - Automotive Design - University of Wales Trinity Saint David (2008 - 2011)