Jannicke Sandelin

Creative and strategic concept developer with a background in hospitality, spatial storytelling and brand experiences. Passionate about creating concepts that connects people, atmosphere and brand identity into smashing consumer experiences.

Interior stylist & Concept Consultant at Konceptism (2025-08 – Present)

Creative & Concept Developer Intern at Konceptism (2025-08 – Present)

• Built immersive concepts blending storytelling, atmosphere and consumer experience
• Turned brand ideas to activations
• Developed creative concepts for hospitality, lifestyle & beverage brands Ex Malome sthlm, Norra Bangården
• Collaborated closely with production, stakeholders & project management
• Concepts Development & Ideations for social media clients Ex DIN-DIN Club, Brasserie Astrid, Hotel Reisen

Stylist & Purchasing manager at Mainstreet Sthlm, 19Birds (2018-01 – 2020-12)

• Interior stylist & Concept Consultant

Interior Stylist Consult at Mainstreet Sthlm (2016-01 – 2022-12)

Extensive background within hospitality, consumer experience & visual environments since 2003.

Content Development – Hyper Island (2025-08 – 2026-12)

Project Management & Concept sales – Affärshögskolan (2013-01 – 2015-12)