
Aaron Tan
Creative Strategist & Copywriter
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About
I leverage direct response principles to craft compelling narratives that sell, with a track record across 30+ offers in demanding markets (Financial Publishing, Supplements, Beauty, High-Ticket Biz Opp). This versatile experience ensures rapid adaptation to new audiences. Beyond writing potent copy, I analyse and optimise the entire marketing funnel — from lead generation to retention.
My focus is clear: beat controls, maximize revenue, minimize churn, and turn marketing potential into tangible results.
Experience
Full Stack Copywriter & Email Marketer at TrueGenics
8-figure health supplement company that has sold over $200 million worth of products and featured in Yahoo Finance as well as Business Insider
- Generated multiple millions in revenue through strategically crafted emails, upsells, downsells, cross-sells, and mobile exit-pops
- Wrote 700+ targeted emails delivered to 1+ million inboxes, including a single launch email that produced $20,684 in sales
- Optimized conversion pathways through carefully crafted product webpage copy and strategic ecommerce sales funnels
Full Stack Copywriter & Email Marketer at Single Grain
7-Figure Full-Service Digital Marketing Agency by Eric Siu
- Achieved 42% open rates and 0.8% click-through rates with soft-sell email campaigns targeting 14,590 subscribers
Full Stack Copywriter & Email Marketer at Eagle Financial Publications
8-Figure Financial Publishing Behemoth that houses the legendary technology prophet George Gilder
- Created a comprehensive sales letter package called 'The Biden Rupture' for their flagship newsletter 'The Intelligence Report' by Jim Woods
- Leveraged current events and financial insights to create compelling front-end acquisition materials for their low-ticket newsletter service
Full Stack Copywriter & Email Marketer at Angel Publishing
8-Figure Financial Publishing Giant that sells financial newsletters spanning different investment niches from Technology to Cryptocurrency to Oil and More
- Developed a strategic front-end sales letter for the 'Energy Investor' newsletter by Keith Kohl highlighting a profitable 'loophole' in California's energy policy
- Wrote a high-converting back-end sales letter for the premium 'Topline Trader' service that addressed COVID-19 market volatility, during which some subscribers achieved 20X gains in value
Full Stack Copywriter & Email Marketer at Investor's Alley (Present)
7-Figure Financial Newsletter that focuses on safe income growth
- Revitalized sales conversions by completely rewriting the closing arguments for their two best-performing upsells for flagship services 'The Dividend Hunter' and 'The 20% Letter'
Copywriter at DealFuel
By Devantae Masaun, the Founder of DealFuel — who has closed over $100 million of enterprise sales
- Crafted a compelling video sales letter script designed to attract businesses seeking top 1% sales representative placements
Copywriter at Ecomm University
By Will Riveria, who spends over $100,000 on ads monthly
- Developed a strategic video sales letter script to convert prospects into buyers for his $1,997 high-ticket e-commerce coaching program
Education
Life-long learner.