Abdul Moazzam

Results-driven programmatic advertising manager with 3+ years of hands-on experience managing $68M+ USD in total ad spend across DV360($13M), The Trade Desk($20M), Amazon DSP($8M), and True View (Youtube -$27M) simultaneously. Full-format expertise spanning CTV, Display, Native, DOOH, Online Video (OLV), Audio across the US. Delivered double the US banking industry benchmark conversion rate for a Tier 1 banking client at $4M/month media spend, sustained across 16 consecutive months.

Proven track record managing 10+ simultaneous client accounts across financial services, fintech, cryptocurrency, regulated gaming, and retail verticals — with deep MMP attribution expertise via AppsFlyer and Adjust. Adept at translating complex multi-platform data into actionable client strategies that drive measurable business growth.

Programmatic Advertising Manager - CrossMedia (via Adshamper) - Remote — EST Hours

(2025-02 - 2026-06)

• Delivered 2.7% CVR at $600 CPA for a US Tier 1 banking client managing $4M/month across DV360, TTD, and Amazon DSP — almost double the 1.5% US banking industry benchmark, sustained across 16 consecutive months and $68M+ in total ad spend
• Optimised performance across CTV, Display, Native, DOOH, Audio and OLV — refining RTB tactics, audience segmentation, and bid strategies in real time to maximise ROI and exceed client KPIs month over month
• Interpreted attribution modelling and third-party analytics — using CM360 and first-party data integration to generate actionable insights that shaped client investment decisions and media allocation strategy
• Engaged deal economics and advertiser investment decisions — managing budget distribution across DSPs, evaluating inventory quality, and optimising spend allocation to drive margin efficiency
• Trafficked and QA'd all campaigns in CM360 — managing end-to-end campaign builds from tech spec through 2-stage pre and post quality assurance with 25+ check points and launch, maintaining zero-error delivery record
• Interfaced directly with senior client stakeholders — delivering performance updates, translating complex programmatic concepts into clear business language, and building trusted long-term advisory relationships

Programmatic Senior Executive - Performance Launchpad - Gurugram, India

(2023-08 - 2025-01)

• Managed 10+ simultaneous accounts across TTD, Amazon DSP and Mobile DSP such as Jampp, Mintegral, and Kayzen — running Display, CTV, OLV, Native, campaigns for global brands including Binance, Kraken, Upstox, Angel One, Paysend, and Magnit Russia
• Developed data-driven strategies spanning the full programmatic spectrum — partnering with account teams to create holistic digital solutions across regulated gaming, fintech, crypto, and retail verticals in US, MENA, and APAC markets
• Interpreted attribution data via AppsFlyer, Adjust — tracking in-app installs, first-time depositors, and CPA performance across mobile DSPs Jampp, Mintegral, and Kayzen — informing optimisation and strategic decisions
• Experimented with new methods and technologies — testing lookalike modelling, contextual targeting, and AI-powered bidding strategies to solve complex client performance challenges and drive continuous improvement

Bachelor of Business Administration - Marketing - IGNOU (Indira Gandhi National Open University)