Adriana Law

With over 18 years in both local and regional HR management, I excel in strategic HR initiatives, talent acquisition, and organizational development. Known for aligning HR with business goals to foster growth and engagement, I lead diverse teams through complex challenges. My focus on relationships and continuous improvement drives effective HR strategies for organizational success

CROCS INC. | Feb 2022 – present | Singapore (Regional Office) 

Head of Human Resources, APAC

• Overseeing 900+ permanent employees and 5000+ franchise workers across Singapore, India, Australia, Japan, Korea, Vietnam, and China (Shanghai, Shenzhen, Jinjing).
• Strategic leadership and business partnering with Regional Leadership Team and Senior Leadership on organizational development, succession planning, and change management.
• Spearheading Asia COE and employee engagement initiatives.
• Leading HR strategies alignment with business goals, performance management, HR digital transformation, and employer branding.
• Achievements include entity establishment, mobility policy formulation, office projects, and HR analytics implementation.

Regional Director, Talent Strategy and Business Partnerships, ASIA  

• Overseeing SEA countries include Singapore, Malaysia, Indonesia, Philippines, Vietnam, Hong Kong, and China.
• Strategic HR leadership for 2000+ employees, partnering with CEO and C-levels on HR strategies, initiatives and analytics-driven decision-making.
• Lead Strategic Workforce Planning and talent acquisition efforts for tech and non-tech roles.
• Spearhead change management, HRIS enhancements, and compensation strategies.
• Achievements include improving HR processes, launching an internship program, and achieving significant cost savings.
• Led Covid-19 task force initiatives and virtual employee engagement events with high participation rates.

Head of Human Resources, Singapore and Regional PMO

• Focused 60% on Singapore HR for 650 employees and 40% on regional projects
• Led business strategy, End to end HR operations, and change management and implementing robust performance management.
• Spearheading Singapore Talent Review, talent mapping, and succession planning.
• Led local and annual Strategic Workforce Planning.
• Owned Learning and Training Strategy, including creation of training needs and initiatives.
• Heading HCM Workday implementation and M&A integrations
• Managed employee engagement strategy by boosting morale that resulted to growth in productivity and efficiency with revenue increase by 13% and productivity schemes saving USD300K annually.
• Expert in employee relations cases, managing conflict resolution and team collaboration. 
• Implemented Coaching and Mentorship Program, Career Guidebook, and award-winning HR strategies.

HR Manager | Mar 2007 – May 2011 | Singapore

• Personal Assistant to CEO and Chairman 
• Full fledge employee life cycle process including payroll and benefits administration.
• Implemented HR policies and procedures in compliance with local regulations.
• Handled employee relations, including conflict resolution and performance management.
• Ensured HR practices supported company objectives and maintained employee engagement.

HR Executive, Corporate Services | May 2006 – Feb 2007 | Singapore 

• Supported HR operations and managed employee records management.
• Handled administrative tasks related to HR policies and procedures.
• Contributed to employee engagement initiatives and events.
• Ensured compliance with HR policies and local regulations.

HR and Admin Executive | Apr 2001 – May 2006 | Singapore 

• Personal Assistant to Chairman 
• Maintained employee records and HR documentation.
• Managed administrative functions supporting daily operations.
• Ensured compliance with labor laws and regulations.
• Supported employee relations and welfare activities.

Master of Science in Global HRM (MSc. in Global Human Resources Management) | University of Roehampton, London

2023 – 2024

Bachelor of Commerce Major in Human Resources Management | University of Tasmania, Australia

2003 – 2005