Aishwarya Kamath

Marketing Manager with 8+ years of experience bringing brands to life in ways that people actually care about. I'm the person in the room who will root for an idea, build it into a full campaign, and make sure it shows up loudly and clearly across every platform. Working in an agency has given me the chance to dive into industries ranging from beauty and fintech to consumer and F&B, and I love the challenge of switching gears and finding what makes each brand tick.

For me, it's not just about running campaigns, it's about building stories, shaping perception, and creating work that sticks. I thrive in fast-moving environments, love collaborating with teams, and bring a mix of creative instinct, structure, and energy to everything I do.

Assistant Marketing Manager at Superminted (2024-01 – Present)

Built and executed end-to-end marketing campaigns for clients across industries such as logistics, fintech, consumer products, and F&B, driving both brand visibility and measurable business outcomes

• Built and executed end-to-end marketing campaigns for clients across industries such as logistics, fintech, consumer products, and F&B, driving both brand visibility and measurable business outcomes
• Led campaign planning from ideation to execution, including creative direction, messaging, platform strategy, and performance tracking
• Developed strong creative strategies tailored to each brand, ensuring consistency in voice while adapting content for different audiences and channels
• Managed and mentored a team of 3, overseeing daily execution while ensuring alignment with overall campaign goals
• Worked closely with leadership to strengthen brand positioning and elevate presence across digital platforms, including LinkedIn thought leadership strategy
• Planned and executed integrated campaigns across Meta, Google, TikTok, and YouTube, optimising performance through data-led insights
• Created high-impact pitch decks and campaign proposals that contributed to new business wins and agency growth

Senior Marketing Executive at Sony Pictures Network (2021-01 – 2024-01)

Owned APAC marketing for show and movie launches, driving audience growth, engagement, and subscriptions

• Owned APAC marketing for show and movie launches, driving audience growth, engagement, and subscriptions
• Scaled Facebook organically by 60,000+ followers in 2 years through sharp content and platform strategy
• Led campaign rollouts end-to-end, from media planning and ad scheduling to execution and optimisation
• Built and pitched high-conversion decks, supporting ad sales and unlocking new partnerships
• Conceptualised and executed high-engagement contests and campaigns to strengthen brand interaction
• Secured sponsorships to monetise campaigns and expand brand reach
• Collaborated cross-functionally with design and web teams to deliver seamless digital campaign experiences
• Drove email marketing initiatives to support retention and amplify launches
• Turned campaign data into actionable insights to refine strategy and improve performance
• Managed client relationships end-to-end, from execution to reporting and commercial follow-through

Senior Marketing Executive at Agilitics Pte Ltd (2020-10 – 2021-01)

Managed lead generation across Singapore and India, driving pipeline growth

• Managed lead generation across Singapore and India, driving pipeline growth
• Created and executed digital content across platforms
• Led SEO and optimisation to improve visibility and performance
• Partnered with Google to support training and execution
• Produced content for EDMs and website aligned with brand goals
• Led the production of diverse content formats including video, static, GIFs, and podcasts, ensuring each asset aligned with campaign objectives
• Organised and executed networking events for senior stakeholders, helping build partnerships and industry visibility

Marketing and Digital Content Executive at India SE Magazine (2018-09 – 2020-03)

Managed P&L for marketing and sales, consistently hitting revenue and commission targets

• Managed P&L for marketing and sales, consistently hitting revenue and commission targets
• Created sponsorship and media kits, driving partner acquisition and meeting sponsorship quotas
• Advised clients on ad creatives and campaign strategy to maximise impact
• Led marketing for events and book launches end-to-end
• Owned social media strategy across Facebook, Instagram, and YouTube, driving consistent growth
• Planned and executed content calendars aligned with brand and audience engagement goals
• Consistently generated 300+ leads per quarter, exceeding targets
• Converted 100+ leads into paid partnerships including ads, advertorials, and interviews

Marketing Intern at Expat Living Publications (2017-07 – 2017-11)

Supported marketing and circulation initiatives, working closely with leadership

• Supported marketing and circulation initiatives, working closely with leadership
• Used Salesforce and Mailchimp to manage CRM and campaign execution
• Sourced 200+ potential clients for advertising and subscriptions
• Analysed cover performance and sales data to identify content and revenue trends
• Assisted in managing social media platforms and content
• Represented the brand at events, driving client conversations and opportunities
• Supported planning and execution of events, including logistics and marketing

BSc in Business Administration and BA Economics – SUNY, University at Buffalo