Assistant Marketing Manager at Superminted (2024-01 – Present)
Built and executed end-to-end marketing campaigns for clients across industries such as logistics, fintech, consumer products, and F&B, driving both brand visibility and measurable business outcomes
- Built and executed end-to-end marketing campaigns for clients across industries such as logistics, fintech, consumer products, and F&B, driving both brand visibility and measurable business outcomes
- Led campaign planning from ideation to execution, including creative direction, messaging, platform strategy, and performance tracking
- Developed strong creative strategies tailored to each brand, ensuring consistency in voice while adapting content for different audiences and channels
- Managed and mentored a team of 3, overseeing daily execution while ensuring alignment with overall campaign goals
- Worked closely with leadership to strengthen brand positioning and elevate presence across digital platforms, including LinkedIn thought leadership strategy
- Planned and executed integrated campaigns across Meta, Google, TikTok, and YouTube, optimising performance through data-led insights
- Created high-impact pitch decks and campaign proposals that contributed to new business wins and agency growth
Senior Marketing Executive at Sony Pictures Network (2021-01 – 2024-01)
Owned APAC marketing for show and movie launches, driving audience growth, engagement, and subscriptions
- Owned APAC marketing for show and movie launches, driving audience growth, engagement, and subscriptions
- Scaled Facebook organically by 60,000+ followers in 2 years through sharp content and platform strategy
- Led campaign rollouts end-to-end, from media planning and ad scheduling to execution and optimisation
- Built and pitched high-conversion decks, supporting ad sales and unlocking new partnerships
- Conceptualised and executed high-engagement contests and campaigns to strengthen brand interaction
- Secured sponsorships to monetise campaigns and expand brand reach
- Collaborated cross-functionally with design and web teams to deliver seamless digital campaign experiences
- Drove email marketing initiatives to support retention and amplify launches
- Turned campaign data into actionable insights to refine strategy and improve performance
- Managed client relationships end-to-end, from execution to reporting and commercial follow-through
Senior Marketing Executive at Agilitics Pte Ltd (2020-10 – 2021-01)
Managed lead generation across Singapore and India, driving pipeline growth
- Managed lead generation across Singapore and India, driving pipeline growth
- Created and executed digital content across platforms
- Led SEO and optimisation to improve visibility and performance
- Partnered with Google to support training and execution
- Produced content for EDMs and website aligned with brand goals
- Led the production of diverse content formats including video, static, GIFs, and podcasts, ensuring each asset aligned with campaign objectives
- Organised and executed networking events for senior stakeholders, helping build partnerships and industry visibility
Marketing and Digital Content Executive at India SE Magazine (2018-09 – 2020-03)
Managed P&L for marketing and sales, consistently hitting revenue and commission targets
- Managed P&L for marketing and sales, consistently hitting revenue and commission targets
- Created sponsorship and media kits, driving partner acquisition and meeting sponsorship quotas
- Advised clients on ad creatives and campaign strategy to maximise impact
- Led marketing for events and book launches end-to-end
- Owned social media strategy across Facebook, Instagram, and YouTube, driving consistent growth
- Planned and executed content calendars aligned with brand and audience engagement goals
- Consistently generated 300+ leads per quarter, exceeding targets
- Converted 100+ leads into paid partnerships including ads, advertorials, and interviews
Marketing Intern at Expat Living Publications (2017-07 – 2017-11)
Supported marketing and circulation initiatives, working closely with leadership
- Supported marketing and circulation initiatives, working closely with leadership
- Used Salesforce and Mailchimp to manage CRM and campaign execution
- Sourced 200+ potential clients for advertising and subscriptions
- Analysed cover performance and sales data to identify content and revenue trends
- Assisted in managing social media platforms and content
- Represented the brand at events, driving client conversations and opportunities
- Supported planning and execution of events, including logistics and marketing
