Alex Cheng

MBA Fortune 500 Senior Global Marketing Director, Branding Enthusiast

Education Branding and Marketing | 20 Years Global, APAC, ASEAN & China Experience

Chief Brand Driver/ Chief Marketing Strategist

• Analyse market trends, business performance, and competitive activity in each territory to understand the current market trends and identify opportunities.
• Competitor’s benchmark and competitive analysis.
• Conduct VOC market research to identify pain points.
• Develop content and training materials based on value propositions.

Strategic and analytical thinker, hands-on performance-focused C-level executive with 20 years of global marketing strategy experience, and result-oriented leadership. Experienced in building sustainable start-up brands like INVICTUS, MIDEA, and AKIRA. 360 branding experience through communication and activation across all touchpoints, including brand architecture, brand positioning, public relations, product launches, GTM Marcom plans, online and offline marketing, SEO, SEM, social media and digital marketing.

Motivational leader and speaker known for clearly defining mission and goals, aligning people and resources, and consistently delivering results:

• Grew student enrolment from 200 to 2,000 (10 fold) within three years despite COVID
• Develop GTM plan for 7 new campuses across 5 countries
• 2017 and 2016 Fortune Global 500 Companies
• Influential Brand ‘Top Brand’ Asia 2015 Winner
• Superbrands Award 2007
• AKIRA global turnover grew 10X from $30 million (2001) to $300 million (2007) in 6 years
• Superbrands Award 2006
• Most Valuable Singapore Brand Award from IE Singapore
• The Brand to Watch and Most Competitive Singapore Brand Award from IE Singapore

Fluent in English and Mandarin.

MBA Fortune 500 Senior Global Marketing Director, Branding Enthusiast

Education Branding and Marketing | 20 Years Global, APAC, ASEAN & China Experience

Chief Brand Driver/ Chief Marketing Strategist

• Analyse market trends, business performance, and competitive activity in each territory to understand the current market trends and identify opportunities.
• Competitor’s benchmark and competitive analysis.
• Conduct VOC market research to identify pain points.
• Develop content and training materials based on value propositions.

Strategic and analytical thinker, hands-on performance-focused C-level executive with 20 years of global marketing strategy experience, and result-oriented leadership. Experienced in building sustainable start-up brands like INVICTUS, MIDEA, and AKIRA. 360 branding experience through communication and activation across all touchpoints, including brand architecture, brand positioning, public relations, product launches, GTM Marcom plans, online and offline marketing, SEO, SEM, social media and digital marketing.

Motivational leader and speaker known for clearly defining mission and goals, aligning people and resources, and consistently delivering results:

• Grew student enrolment from 200 to 2,000 (10 fold) within three years despite COVID
• Develop GTM plan for 7 new campuses across 5 countries
• 2017 and 2016 Fortune Global 500 Companies
• Influential Brand ‘Top Brand’ Asia 2015 Winner
• Superbrands Award 2007
• AKIRA global turnover grew 10X from $30 million (2001) to $300 million (2007) in 6 years
• Superbrands Award 2006
• Most Valuable Singapore Brand Award from IE Singapore
• The Brand to Watch and Most Competitive Singapore Brand Award from IE Singapore

Fluent in English and Mandarin.

University of Leicester

Master of Business Administration (MBA), Marketing

2003 - 2006

University of Windsor

Honours, Bachelor of Commerce, Finance and Marketing

1991 - 1994