Financial analyst / Project management
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Passionate about business, strategy, finance and entrepreneurship, I bring a competitive athlete's mindset to the world of business. As a multi-sport athlete in the past, I thrive on the thrill of competition and the dedication it takes to succeed. Even today, I find joy in participating in fitness and physical activities outside of work, maintaining a balanced and active lifestyle.
My interests lie primarily in B2C businesses. I am fascinated by the evolving landscape of consumer-oriented industries and the opportunities they present for innovation and growth.
While I am driven by results and progress, I also believe in celebrating victories with the people around me. There's nothing quite like the camaraderie and enjoyment of sharing a few drinks with colleagues and friends after reaching a major milestone.
As the founder of Adtomation Marketing and Consultancy from Dec 2020 to Jan 2022, I successfully led a team to provide business solutions, and I also spearheaded a profitable dropshipping ecommerce business. I leveraged my understanding of UI/UX design, significantly reducing customer acquisition costs and increasing overall revenue.
Before Adtomation, I worked at Grab Singapore and Circles Life, where I gained hands-on experience in developing market intelligence strategies and managing sales teams. At Circles Life, I was recognized as a top quarterly performer.
In terms of project work, I launched and scaled a gourmet marshmallow business that achieved impressive sales within a short span of time. I also participated in the Project Altair Hackathon, earning third place through innovative strategy and effective financial planning. I demonstrated my leadership skills as the Head of Events and Program at IONs.
In terms of skillset, I am proficient in analytics (with tools like Excel and Google Analytics), SQL, and I'm fluent in both English and Chinese languages. I am comfortable using a variety of software tools, including Microsoft Office Suite, Google Suite, Airtable, and Canva. My track record and skills underscore my proficiency in business strategy, entrepreneurship, analytics, and leadership.
I have a strong academic foundation in Accountancy and Finance, which I am a final-year undergraduate at the University of London directed by London School of Economics and Political Science. I was recognized for exceptional academic performance Globally for 2021/2022. Previously, I graduated with a Diploma in International Business from the Singapore Institute of Management, maintaining a perfect GPA and earning the distinguished Mapletree Award.
