Amber Tay

Hello! I recently graduated from NUS with a major in Communications and New Media and a minor in Cultural Studies. My experience includes being a Creative Lab (digital content) intern at Mediacorp and a Public Relations Intern at Golin. I was also the Editor-in-Chief of The Ridge Magazine and a writer for CNMTypes.

Public Relations Intern, Golin 

05/2022 – 08/2022 | Singapore, Singapore

• Copywrote and determined 6 social media content angles for a client's Instagram account
• Gained insights within the local market for US multi-national companies to analyze competitors' marketing strategies 
• Researched and presented media reports on possible clients to the Golin team 
• Brainstormed possible media content and events for Golin clients
• Liased with external vendors and KOLs to coordinate logistics and media outreach

01/2022 – 05/2022 | Singapore, Singapore

• Edited and created graphics for promotional video content of a Channel 5 drama series 
• Brainstormed, storyboarded, and scripted promotional content for Mediacorp channels 
• Assisted digital creative team in promotional shoots for TV, Radio, and other online platforms

Major in Communications and New Media, Minor in Cultural Studies, National University of Singapore

2019 – 2023 | Singapore, Singapore

• FASS Dean's List: Awarded the 2022 Dean's List certificate in recognition of outstanding academic performance

2017 – 2019 | Shanghai, China

• Community recognition award for constantly seeking ways to improve oneself 
• Community recognition award for effective communication