Amit Srivastava

SEO Specialist at Nadcab Labs (2025-10 – Present)

Managed SEO for large-scale websites and multiple client projects, implementing optimization strategies across E-commerce and BFSI sectors

• Managed SEO for a large-scale website with 2,000+ pages, identifying underperforming pages and implementing optimization strategies that resulted in 2X growth in organic traffic
• Conducted comprehensive content audits and on-page optimizations, improving keyword rankings, internal linking, and overall site performance
• Created and published 100+ SEO-optimized blogs within 6 months, contributing to 50%+ of total impressions and organic traffic
• Implemented GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies, increasing citations and enhancing visibility across AI-driven search platforms
• Led SEO execution for multiple client projects, including E-commerce and BFSI websites, ensuring consistent performance growth and improved search visibility
• Scaled organic performance for an E-commerce website, achieving a 4X increase in daily clicks through targeted SEO strategies and continuous optimization
• Collaborated with cross-functional teams to execute SEO campaigns, monitor performance metrics, and deliver measurable business outcomes
• Performed competitor analysis and keyword gap analysis to identify high-impact ranking opportunities

SEO Executive at Webisdom Management Services Pvt. Ltd. (2022-11 – 2025-10)

Managed multiple SEO projects from groundwork to achievement of notable traffic increases and keyword ranking improvements, working with high-profile clients

• Managed multiple SEO projects simultaneously, from groundwork to achieving notable traffic increases and significant keyword ranking improvements
• Collaborated with internal teams to maintain content calendars, ensuring timely content delivery and optimisation for SEO
• Performed ongoing keyword discovery, expansion, and optimisation using tools like SEMrush, Google Keyword Planner, and Ahrefs
• Created and optimised 150+ content pieces for high-profile clients such as Policybazaar, enhancing organic visibility and user engagement
• Conducted technical SEO audits and hygiene checks, working closely with developers to fix issues and improve site health and user experience
• Improved website conversion rate optimisation (CRO) by reducing dead clicks and streamlining user journeys, leading to higher lead generation
• Familiar with WordPress for implementing technical SEO changes using plugins, ensuring optimal website performance and user experience
• Strategically developed an SEO roadmap resulting in 5X traffic growth and a noticeable increase in sales within 1 quarter from scratch
• Established and tracked SEO objectives through Google Tag Manager and Google Analytics, aligning efforts with broader business goals
• Achieved a 30-40% quarterly boost in website traffic and accelerated keyword rankings within a 3-month timeframe

SEO Trainee at Aimstorms Advertising India Pvt Ltd (2022-08 – 2022-10)

Handled multiple SEO projects as an intern, resulting in improved website traffic and keyword rankings

• Successfully handled 5+ SEO projects as an SEO intern, resulting in a 20-30% increase in website traffic and improved keyword rankings
• Conducted thorough backlink audits, identifying and rectifying issues to enhance site authority and ranking
• Tracked and reported weekly keyword ranking improvements using Google Search Console, analysing website traffic and engagement

Student - The Marketing Launchpad at Kraftshala (2022-03 – 2022-06)

Completed digital marketing training modules and Excel/Google Sheets training with practical digital marketing use cases

• Modules completed: Marketing Basics, Facebook Nykaa-Audience & Event, Crucial Metrics, FB-Pixel and Event Manager
• Completed Excel/Google Sheets Training: operators, formulas, functions, pivots, lookups, data validation with a Digital marketing use case of practice

Operation Executive at Hero Fincorp Limited (2019-11 – 2022-03)

Managed end-to-end operations for loan segments, team leadership, and process improvement initiatives in a financial services environment

• Prepared daily MIS to communicate with the operation team, which increased the efficiency of the audit team by 12% in man-hours
• Boosted the disbursement amount to 12% for FY21-22 by providing the Login & ABND reports to the business team
• Guided a team of 30+ sales executives on a daily basis, which led to the 6% error-free audit reports quarterly
• Resolved irate customers' complaints empathically and reduced the complaints data average by 14% from 2020 to 2022
• Increased the business size by 2X by disbursing 1200+ two-wheelers loans in a span of 50 days of the festive season
• Conducted thorough KYC and document verification for OMPL/LPL loan cases, helping reduce operational risk and fraud instances by 5–10%
• Coordinated with Salesforce and other CRM channels to streamline communication and ensure smooth processing across teams
• Managed end-to-end operations for Two-Wheeler, OMPL, and LPL loan segments, supporting average monthly disbursements of 4+ Cr
• Identified and rectified process gaps through regular audits and checkpoints, improving overall compliance and turnaround time
• Collaborated closely with credit, sales, and operations teams to ensure timely login, approval, and disbursement of loan cases

Bachelor of Arts – Allahabad State University (2017 – 2020)

Intermediate – PPDIC Intermediate College (2012 – 2014)

High School – PPDIC Intermediate College (2010 – 2012)