Arista Kwek

I'm a communicator who believes that the brightest ideas are best conveyed simply. Clarity creates impact, and along with a precise strategy and flawless execution (two other integral ingredients underpinning every piece of my work), I turn your ideas into a conversation that generates buzz.

​In my career as a writer, I've ventured into related fields like PR, marketing, and journalism, and am competent in copywriting (print, digital, SEO), proofreading, and campaign creation.

Although my primary medium is words, I love melding design and copy by constantly teasing the ways each can reinforce the other; in my spare time I feed this love through photography to experiment with new ways of creating narratives.

Freelance Content Writer & Branding Strategist 

Current

• Content writing for hospitality and lifestyle clients (IHG, Singapore Airlines, d+a, Epicure Asia) 
• Branding and content strategist for clients from lifestyle sectors

September 2021 - March 2022

• Conceptualising and executing branded content across brand's social media channels
• Building brand identities for parent brand and sub-brands
• Crafting strategic communication materials targeting B2B sector, investors, and media outlets as communications lead 
• Spearheading company's SEO-optimised editorial content

Oct 2019 - September 2021

• Writer and proofreader for in-house lifestyle publications (print and digital)
• Project lead for conceptualising and executing clients' app content
• Website copywriting
• Crafting scripts for in-house video productions
•  Social media account content creation and management

Apr 2019 - Oct 2019

• Creatively communicating F&B clients' brand message to media
• Developing best practices for communicating with the public and local media networks
• Social media accounts monitoring and content creation
• Crafting strategic communication plans
• Press release writing
• Hosting and engaging media to introduce them to clients' products

Graduate of Linguistics and Multilingual Studies from Nanyang Technological University (First-Class Honours)