Arthur Chua

My field of experience spans from art direction for tv commercials and films which I worked on for a period of 18 years in the industry, conceptualising and designing sets, props and interior styling. I was also a stylists for magazines and commercials in my earlier years in the industry where I started out as fashion design assistant to Thomas Wee and Song & Kelly. I also worked as a fashion designer for my own label STRAY and Drifters when I used to co own WHITE ROOM, a multi label shop .

After I retire from the TV commercial industry, I worked as a brand consultant for a wellness company to rebrand their products and brand image including redesigning their logo, website, product images, campaign images and packaging design. Currently I am the design director for The Kevin Seah Group in charge of designing, and sampling for their ready to wear line which was recently showcased in a pop up at Isetan Shinjuku in Tokyo in April 2023.

2022 to Current : Design Director , The Kevin Seah Group Pte Ltd

2018 to 2022: Brand Director (Consultant) : Life Research Wellness Pte Ltd

2003 to 2017: Creative Director Stray Pte Ltd ( personal company)

1999 to 2003: Freelance Stylist/Art director working for production houses mainly on TV commercials

1998 to 1999: Design Assistant,  Song & Kelly

1996 to 1997: Designer, Ray Summers Pte Ltd

1995 to 1997: Designer , Sino Fashion 

1994 to 1995: Designer, HeShe Pte Ltd

1993 to 1994: Assistant Designer, Thomas Wee Creations Pte Ltd

1991 to 1993: Associate of Arts, Fashion Institute of Design and Merchandising ( San Francisco, USA)

1987 to 1990: Bachelor of Science in Business Administration , University of San Francisco, USA