Ashley Lam
Psychology student at SMU bridging research, data, and human-centred communication
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About
A passionate and dedicated final-year student at SMU with hands-on experience bridging research, data, and human-centred communication. Proven ability to translate analytical insight into real-world impact from leading healthcare data projects at SingHealth to mentoring youth across community programmes.
Experience
Group Communications [Data Analyst] Intern at SingHealth Headquarters (2026-01 – 2026-06)
- Created, distributed and analysed results from a survey distributed over communication channels with over 4,000 students. The aim was to understand the perceptions of undergraduate students who may enter the healthcare industry
- Took charge of promoting SingHealth's annual Town Hall event, featuring the GCEO and other head figures, with invitations to all internal staff
- Created and distributed material to promote psychological safety for all staff
- Utilised social media analytics platforms, such as Onclusive, to provide a comparison of the performance of different nursing social media accounts in Singapore
- Presented reviews with suggestions to improve promotional materials at career fairs
Contract Staff at HUGO BOSS (2024-06 – 2024-08)
- Established positive relationships with customers of diverse cultural backgrounds
- Greeted clients and guests and assisted with a variety of questions to foster exceptional customer service
Visitor Experience Agent at ArtScience Museum (2023-03 – 2023-07)
- Performed at a professional level, with due diligence and strict regulatory requirements at Marina Bay Sands
- Enhanced the experiences of many esteemed guests of diverse backgrounds
Education
Bachelor of Social Science in Major in Psychology, Double Major in Health Economics and Management – Singapore Management University (2026-11)
GCE A-Levels – Anderson Serangoon Junior College (2022-10)
