Ashveen Kaur

A fashion media student at Lasalle College of the Arts, Ashveen is currently working as a digital marketer in ‘Jewels’ by Ikpreet Kaur. As the name suggests, Ashveen is a creative and strong-minded person who makes sure to deliver her work with full diligence and compassion.

During her studies, She has gained a strong understanding of the fashion industry and its dynamics. Ashveen has previously worked as a digital marketer, creative assistant and retail assistant, where she honed her skills in data analysis, SEO optimisation, and email marketing. She also managed numerous campaigns and events to promote products, increase brand awareness and drive sales.

Digitisation and metaverse has always intrigued her and she believes it's the new normal for the fashion industry. Henceforth her interest in Digital marketing piqued and now through her design concept she portrays a perfect blend of digitisation and traditional aspect. This amalgamation has really helped her to stay at the top of the game in her career. Starting her career right from high school has given her a first-mover advantage in the fashion industry.

Currently with Lasalle’s intensive curriculum Ashveen is learning and applying new methods and strategies on creating bold identities and awareness for fashion brands. With the myriad of opportunities as a fashion media and digital marketer Ashveen seeks to take forward the Indian Culture with her fashion style and gaga.

Creative Assistant- July-Dec 2021

Ikpreet Kaur

• Helped in successfully launching the brand by hosting a prive exibition and creating continuous engagement on social media
• Developed successful tactics to sell products and services to customers

Retail Assistant- Jan-June 2021

Kundan Jewellers

• Assisted customers by understanding their tastes and preferences
• Helped in improving customer experience by handling Grievances
• Increased clientele by 5% through regular feedback and follow-up meetings

Digital Marketing Intern- Sep-Dec 2020

Swan Agro

• Did a proper research on products and competitor activity and created social media handles based on research
• Increased brand presence, resulting in higher sales and more advantageous relationships
• Planned , executed and led online marketing tactics, resulting in wide range company advancements

BA(Hons) Fashion Media & Industries Aug 21-Present

LASALLE College Of The Arts, Singapore

Diploma in Digital Marketing and Analytics May-Aug 22

Indian School of Business(ISB), Punjab, India

Bachelor of Business Administration May 2021

Sri Aurobindo college of commerce, Punjab, India

Grade-XII, ISC 2020

Sat Paul Mittal School, Punjab, India