Experience in designing and carrying out small-scale in-house qualitative and quantitative studies.
Experience in Design Thinking Process, gathering insights at every stage from ideation to testing of prototypes.
Experience
Consumer Research Analyst (2017 – Present)
Support the initiatives to better understand the market demographic in different countries (e.g., China, United States, Europe, Singapore, etc.)
Develop and conduct small-scale, in-house qualitative and quantitative research projects. Analyze and produce the final report, ensuring delivery to the agreed timeline and standard.
Initiate research projects with external vendors/ educational institutions and manage the successful delivery and content quality.
Support different innovative research projects from ideation / co-creation to testing of the proposed new ideas/ prototypes.
Extract actionable and compelling insights and data to complement the work of different innovation pipeline projects, ensuring that insight is continually developed at each stage through the Design Thinking Framework process.
Engaging with cross-functional stakeholders to influence decision-making with data-driven inputs
Supporting the development and characterization of the internal consumers’ database, maintaining good relationships with them for continuous collaboration for future consumer studies
Education
National University of Ireland, Bachelor of Business Studies (major in Project Management)
