Benny Lim
Product Marketing and Portfolio Management
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About
Regional commercial & product platform leader with 20+ years of experience in valve automation, process control, and engineered systems across Southeast Asia and APAC. Proven P&L owner managing >USD200M fluid control portfolio spanning seven APAC sales regions and four manufacturing sites.
Extensive commercial leadership across SEA, China, India, Korea, Japan, Taiwan and ANZ, partnering with country managers, distributors, EPCs and end users in oil & gas, petrochemicals, power generation, water & wastewater, life science and general process industries.
Recognized for driving profitable growth, near shoring capabilities, accelerating new product commercialization and aligning regional execution with global corporate strategy. Trusted interface to global SBU leadership on investment decisions, quality governance and regional growth planning.
Experience
Technically astute with device level & industrial automation systems, functional safety, lifecycle services and digital product enablement. Thrives in connecting strategies to pricing & portfolio choices with human cognition, judgement & creativity. Lead teams to move from activities to outcomes with clarity, discipline & velocity.
Effective lobbyist & operator with proven track record in aligning commercial strategy, operational execution and customer success frameworks to drive measurable value, retention and long-term partnership growth. Fluent alignment with site & sales leaders to roll out method-to-market strategies.
Education
Certified PMI-RMP® (Risk Management Professional)
Honors in Mechanical Engineering, Adelaide University
Diploma in Mechanical Engineering, Singapore Polytechnic
