Benz Tay

Dynamic and results-driven Sales Professional and Assistant Club Manager with over 4 years of experience driving revenue growth in the fitness, retail, and design sectors. Proven track record of consistently exceeding monthly sales targets, optimizing member retention, and leading high-performing operational teams. Skilled at transforming customer consultations into long-term brand loyalty through high-impact communication and direct customer engagement.

Assistant Club Manager - Anytime Fitness - Singapore

(2025-04 - 2026-04)

• Spearheaded club membership sales through high-conversion gym tours, personalized consultations, and strategic needs-based recommendations.
• Implemented proactive outreach and localized digital/physical marketing lead-generation campaigns to consistently feed the sales pipeline.
• Built a vibrant, highly engaged fitness community, addressing member feedback and launching activities to significantly boost retention rates.
• Managed day-to-day club operations, ensuring a premium environment and supervising part-time staff and consultants.

Interior Designer - Forefront Interior - Singapore

(2024-10 - 2025-04)

• Managed end-to-end residential design projects, translating client lifestyle requirements into high-value design contracts.
• Coordinated with external suppliers, subcontractors, and clients to ensure flawless project delivery while maintaining strict project profit margins.

Membership Consultant - Anytime Fitness - Singapore

(2023-12 - 2024-07)

• Executed high-volume outbound calls and walk-in consultations, consistently meeting and exceeding monthly individual sales KPIs.
• Managed a large portfolio of active gym members, successfully driving contract renewals and personal training upsells.

Sales Consultant - Amore Fitness - Singapore

(2022-09 - 2023-03)

• Promoted premium fitness and wellness packages, successfully meeting monthly targets through highly tailored client wellness consultations.

Retail Assistant - Zara - Singapore

(2022-05 - 2022-07)

• Assisted high volumes of daily shoppers, delivering friendly, fast service and maintaining floor displays to drive visual brand standards and sales.

Desk Receptionist - Aurora Fitness - Singapore

(2022-02 - 2022-04)

• Managed front-of-house operations, ensuring a seamless, welcoming check-in process for members while qualifying initial sales inquiries.

Freelance Tattoo Artist - Self-Employed - Singapore

(2020-01 - 2023-12)

• Built and marketed a personal brand, managing client bookings, social media marketing, and delivering high-quality custom artistic services.

GCE N-Levels - Junyuan Secondary School (2018-01 - 2021-12)

PSLE - Junyuan Primary School (2012-01 - 2017-12)