Singapore Tourism Board, User Experience Centre of Excellence Intern
Jan 2022 – May 2022
- Improved visitor experience of Vaccinated Travel Lane (VTL) travellers by uncovering and prioritizing user journey pain points through conducting monthly social listening.
- Worked with UI/UX designers to conduct primary and secondary research for UX projects.
- Designed a new logo, intranet homepage and brand guide to support the conversion of the Visitor Experience Strategy Division into the User Experience Centre of Excellence.
- Created infographics and EDMs to share latest UX trends and methods with over 1000 STBians.
The Commandment Co, Product Designer, Copywriter, Social Media Writer
May 2021 – Present
- Ideated and designed new merchandise using Adobe Illustrator and Photoshop.
- Photographed and edited pictures of new merchandise using Adobe Lightroom Classic.
- Illustrated numerous sermons to be posted on Instagram using Procreate.
- Social media writer and copywriter for various products and designs.
NUS Residential Life Marketing & Communications Intern
July 2021 – Mar 2022
- Collaborated with various residences in NUS to write interesting content for the NUS Residential Life blog bi-weekly, increasing monthly blog viewership by 30%, garnering an average of 3500 monthly views.
- Designed content for NUS Residential Life’s Instagram, increasing followers by 20%.
- Initiated and illustrated the NUS Residential Life mental wellness comic series.
Ministry of Social and Family Development, Research Intern
Jun 2019 – Jul 2019
- Researched extensively in the ComCare and Social Support Division on debt management and restructuring to formulate policies and alleviate challenges faced by low-income families in debt.
- Interviewed clients to uncover pain points and improve ComCare services .
- Created engaging infographics on Adobe Illustrator to better present financial literacy material handed out to clients during workshops.
