Bobby Lulla

International event professional with 20+ years of experience delivering large-scale live events, corporate events, experiential marketing campaigns, luxury brand activations, entertainment productions, festivals, conferences, and VIP hospitality across the UAE, India, and Southeast Asia. A commercially focused leader with extensive experience managing multi-disciplinary teams, client relationships, budgets, production partners, suppliers, and complex event logistics from concept through execution. Recognised for combining creativity with operational excellence to deliver exceptional event experiences while maintaining commercial objectives.

Director of Special Events - 5ENSES Event Production - SG/TH/IN

(2019-02)

• Produce and deliver premium live events, corporate events and experiential marketing campaigns.
• Lead event strategy, creative development and project execution from concept to completion.
• Manage client relationships, budgets, suppliers and production teams.
• Coordinate technical production, logistics, staffing and on-site event delivery.
• Deliver projects while maintaining quality, timelines and commercial objectives.

Senior Project Manager – Client Services - Invent Creative Event Solutions - Dubai, U.A.E

(2017-11 - 2019-01)

• Managed end-to-end delivery of large-scale client projects.
• Led budgeting, venue sourcing and project planning.
• Developed innovative event concepts aligned with client objectives.
• Implemented project risk management strategies.
• Coordinated internal teams, suppliers and stakeholders to ensure successful execution.

Senior Events Manager - Contempo Event Design - Dubai, UAE

(2013-07 - 2017-09)

• Generated new business opportunities with blue-chip clients.
• Managed large-scale productions exceeding 5,000 attendees.
• Directed logistics, catering, entertainment, staging, audiovisual production and venue operations.
• Supervised cross-functional production teams from build through event delivery.

Event Manager - SkyHigh Advertising & Events - Dubai, UAE

(2010-08 - 2013-06)

• Established and developed the company's dedicated events division.
• Delivered pharmaceutical conferences and corporate events across the Middle East and Europe.
• Managed project timelines, budgets and client expectations.
• Built long-term relationships with corporate clients.

Event Project Manager - Entourage Marketing & Events - Dubai, UAE

(2008-11 - 2010-05)

• Managed event projects and client accounts simultaneously.
• Delivered automotive launches, fashion events and experiential campaigns.
• Oversaw project planning, execution and post-event evaluation.

Event Producer - Eleven Events - Dubai, UAE

(2006-08 - 2008-10)

• Developed the company's annual live events strategy.
• Led a team of event managers and coordinators.
• Managed artist negotiations, budgets and PR initiatives.
• Delivered high-profile live entertainment events.

Diploma - Sales & Marketing - Cambridge International College, UK (1997-09)

Diploma - Modern Selling & Salesmanship - Cambridge International College, UK (1997-04)