Brenda Ooi

Account Director with about 15 years of agency experience managing large portfolios across Tech, Energy, and FMCG for global brands like Nestlé, PETRONAS, Intel, and Schneider Electric. Expert at navigating complex corporate matrices to steady client relationships, keep revenue stable, and lead cross-border teams. Having worked on-the-ground in Beijing with MRM McCann, I bring firsthand experience connecting Western business expectations with China's digital setup, alongside a proven track record of building and scaling agency account teams from 0 to 55 staff members.

Account Director - Publicis Groupe - KL

(2024-02 - 2024-11)

Client Industry: Food FMCG

• Served as primary senior partner for top-tier multi-million dollar FMCG portfolios, ensuring all creative and strategic work stayed strictly aligned with the client's core brand vision.
• Coordinated internal cross-functional expert teams to design and execute complex integrated campaigns, successfully elevating baseline client satisfaction scores.
• Acted as the daily point of contact to navigate business briefs and build long-term commercial trust.

Brand Director - MBCS IPG Mediabrands - KL

(2023-01 - 2023-10)

Client Industry: Oil & Gas / Sustainability

• Nurtured critical client relationships, leading account health conversations and serving as a strategic advisor for corporate sustainability portfolios.
• Guided creative production teams to keep marketing deliverables aligned with commercial parameters.
• Managed account lifecycles, driving contract updates and scoping discussions on portfolio revenue.

Account Director - Tag Worldwide - KL

(2020-02 - 2022-07)

Client Industry: Retail, Health & Beauty, Electrical Infrastructure

• Owned senior client relationships, focusing on transparent communication and account retention.
• Partnered closely with regional hubs in Thailand, India, and Australia to successfully pitch for and secure a massive global production project from the EMEA region.
• Unified multi-market stakeholders around the client's distinct culture and timeline demands.

Associate Account Director - MRM McCann - Beijing

(2016-08 - 2018-05)

Client Industry: Global IT / High-Tech Semiconductors

• Managed high-stakes B2B/B2C tech portfolios, serving as the trusted cultural and operational bridge between Mainland China, APAC, and the US enterprise divisions.
• Advised US divisions during pitches by providing deep, localized insights into regional market nuances.
• Monitored progress for digital projects, including AEM Websites, SCRM, and video production.
• Mentored AEs, SAEs and interns, creating an inclusive, high-performance team culture.

Sr. Account Manager / Project Manager - Ogilvy One Worldwide - KL

(2015-03 - 2016-07)

Client Industry: FMCG & Real Estate Property

• Co-managed the development and strategy of a multi-brand Social CRM website from concept to launch.
• Collaborated closely with technical developers to align CRM data plans with technical specifications.
• Handled client accounts independently, delivering all project timelines, costing, and assets on schedule.

Sr. Account Manager / Project Manager - McCann Erickson - KL

(2014-01 - 2014-12)

• Coordinated full campaign lifecycles (timeline, costing, analytics) Oil & Gas and Telco portfolios

Account Manager - Splash Interactive - KL

(2012-01 - 2013-12)

• Directed cross-functional teams to develop a corporate hotel booking engine within a one-week sprint.

Account Executive - Agenda Solutions & Ogilvy One - KL

(2009-01 - 2011-12)

• Managed day-to-day client briefs, cost estimates and critical-path delivery timelines.

Brand Ambassador - GMR Marketing, LLC - NYC

(2007-01 - 2007-12)

Bank of America Project

• Exceeded local outreach and community engagement targets for new branch launches, winning the "Top Team Performance" award in the NYC region.

Corporate Brand Ambassador - Ito-En North America Inc. - NYC

(2007-01 - 2007-12)

• Coordinated high-volume tasting events and strategic product placement for corporate clients across Manhattan.

Tax Document Collator - KPMG LLP - NYC

(2007-01 - 2007-12)

• Organized and verified high-volume tax documentation for major Japanese enterprise clients.

Internship Sales Leader - Varsity Company International, LLC

(2004-01 - 2005-12)

• Logged 80-hour weeks in direct sales; recruited and trained 3 interns. Won President's Club and Top 30 National Rookie Award.

Bachelor of Business Administration - Sales & Business Marketing - Western Michigan University (2006)