Bruce Emmanuel

An industrious person who is well-trained, creative, and results-oriented. Well-positioned to work in a tertiary academic or research institution. Proven track record of fostering critical thinking skills through interactive lectures and dynamic classroom discussions. Published author in peer-reviewed journals, contributing to the field's discourse. Motivated, team player with good leadership, managerial, and teaching skills;

experience with modern and traditional approaches and strategies to address contemporary challenges. Seeking to bring expertise to a university setting for the benefit of students.

Adjunct Lecturer, Faculty of Business Administration - KAAF University - KAAF Avenue Street, Fetteh Kakraba, Buduburam, Gomoa East District

(2024-01)

• Taught two graduate courses in the field of Research Methods and Strategic Marketing Management.
• Taught two graduate courses in the areas of Research and Evidence-Based Practice and Qualitative Research Methods.
• Developed Course Materials, assessed student performance, and provide students with feedback.
• Supervised student thesis and conducted lectures in areas of Qualitative Research Methods.
• Monitored and Supervised Graduate Students and course selection and career paths.
• Collaborated with faculty and staff to develop course contents and curriculum.

Teaching/Research Assistant and Coordinator, School of Public Affairs and Administration (SPAA) - University of Electronic Science and Technology of China - Chengdu, China

(2020-08 - 2023-06)

• Assisted the academic director in optimizing student schedules and academic resources.
• Supervised Masters' students' thesis by meeting regularly with the student to evaluate progress, discuss problems, and offer encouragement.
• Developed and taught courses at the undergraduate level in the Globalization and World Politics Course.
• Developed and taught courses at the undergraduate and graduate level in the Centre for West Africa Student (CWAS) Program.
• Participated and served in CWAS and student organization meetings.
• Engaged students in research and other academic and professional opportunities.
• Mentored students in academic and career planning (CWAS students).
• Responsible for classroom instruction and supervision.
• Writing of CWAS reports to administration.

Affiliate Faculty, Centre for International Education; Assistant Academic Coordinator - Beijing University of Technology - Beijing, China

(2019-09 - 2020-05)

• Managed coordination of undergraduate and graduate programs, including course offerings, student registration, and faculty scheduling.
• Designed outreach initiatives that enhanced program visibility and student engagement.
• Managed daily academic operations, preparing quarterly reports for international school compliance.
• Facilitated communication between staff regarding after school program needs and evaluation activities.
• Coordinated placement exams and provided support to new students throughout their transition.

Corporate Marketing Manager - BruVanZ Company Limited - Kumasi, Ghana

(2016-08 - 2018-04)

• Conducted advanced market and competitive analyses, highlighting opportunities and trends.
• Developed sales and marketing techniques for existing and potential customers.
• Developed new promotional campaign by building products together, increasing sales revenue by 15% with project year on sales growth.
• Negotiated contracts with vendors, saving the marketing budget Gh250,000 annually.
• Recruited and trained 12+ marketing and sales specialists, improving overall sales target by 15% whiles maintaining 70% in employee retention.
• Managed all corporate marketing functions with total budget of Gh50,000, including brand management, product launch, advertising, marketing collateral and social events.

Marketing Manager - Getuda Company Limited - Kumasi, Ghana

(2013-06 - 2016-05)

• Holds full responsibility for managing product development and maintenance.
• Cooperated with other departments to ensure that the services provided by the planning function are properly and efficiently.
• Developed and facilitated mechanisms to support other departmental heads and provision of a business strategic roadmap.
• Provides strategic consultancy for specific functions and liaises with internal stakeholders.
• Develops and manages the process for providing data support for policy formulation and planning decisions.
• Oversees the design and management of special research projects in support of strategic planning initiatives.
• Provides accurate data on the new and the existing competitors in the industry.
• Attracts and retains staff by developing and implementing recruitment and selection strategies, providing orientation to staff, and ensuring a stimulating work environment.
• Monitors and assesses performance and employs strategies such as coaching and mentoring as appropriate to enhance performance.

Assistant Strategic Manager - Centre for Educational Development - Tanoso-Kumasi, Ghana

(2012-03 - 2012-12)

• Established new social media team including developers, SEO Specialists and media technicians, growing company web presence global brand awareness by 15%.
• Compiled information and prepared reports monthly.
• Supervision and provide leadership to staff by coaching, guiding, and training and motivation.
• Assists team members to define shared and individual goals and meet set targets.
• Performs other related duties as required.

Teacher - Mankessim Methodist JHS 'A' - Mankessim, Ghana

(2010-09 - 2011-04)

• Teaching of ICT and Integrated Science.
• Preparation of Lesson Notes.
• Provide informative presentations to students regarding different areas of studies and ensure that all students fully comprehend all aspects.
• Plan the content to be covered in the class according to the curriculum, the number of weeks available, and the date of the final exam.

Teacher - National Service - Ntom Roman Catholic JHS - Upper Denkyira West, Central Region, Ghana

(2009-09 - 2010-08)

• Teaching of ICT and Integrated Science.
• Preparation of Lesson Notes.
• Assess and look after 30+ pupils' progress throughout the term and work closely with other staff to efficiently plan and coordinate work.
• Provide informative presentations to students regarding different areas of studies and ensure that all students fully comprehend all aspects.
• Trained four new English teachers, emphasizing the importance of classroom control, time management, course planning, and adherence to the curriculum.
• Plan the content to be covered in the class according to the curriculum, the number of weeks available, and the date of the final exam.

Internship - National Health Insurance Scheme (NHIS) - Saltpond, Central Region, Ghana

(2007-06 - 2007-08)

• Answered incoming calls from customers looking to buy insurance and customers with questions.
• Maintained personal contact with each and every policy holder of every group policy sold.
• Helped customers to implement new health insurance plans over the phone and in person.
• Lead a group of associates designated to create a more efficient way to send out premium reminders to clients.
• Regularly went to customer sites to train policy holders on how to utilize their health insurance properly.
• Made outbound calls to introduce prospects to the company's health insurance offerings.

Ph.D.

• Business Administration – Strategic Management - University of Electronic Science and Technology of China (2020-08 - 2025-06)

Master of Business Administration - MBA - Beijing University of Technology (2018-09 - 2020-07)

Bachelor of Science - Business Administration: Marketing - Kwame Nkrumah University of Science and Technology (2011-08 - 2013-07)

Higher National Diploma - Marketing - Cape Coast Technical University (2006-09 - 2009-09)

High School Certificate - General Arts Option - Mankessim Senior High and Technical School (2001-09 - 2003-12)