Carrie-Ann Lee

Marketing and partnerships professional with 15+ years of experience building stakeholder relationships, securing commercial partnerships, and driving engagement across corporate, community, and institutional sectors in Southeast Asia. Proven track record in developing compelling proposals, managing partner pipelines, and delivering programmes that generate measurable outcomes. Combines strong commercial instincts with a genuine commitment to mission-driven work — demonstrated through sustained pro-bono leadership in the non-profit arts sector.

Skilled communicator and project manager who works effectively across government, corporate, philanthropic, and community stakeholders.

Marketing Manager, APAC - WS Audiology

(2023-04 - 2024-12)

• Developed and executed regional partnership and marketing programmes across APAC, managing relationships with corporate partners, channel stakeholders, and external agencies to drive shared business objectives.
• Produced proposals, briefing documents, and performance reports for senior leadership; consistently translated strategic priorities into compelling, audience-appropriate communications.
• Managed budgets across concurrent programmes, tracked ROI, and presented data-driven recommendations to leadership — maintaining strong documentation and accountability standards throughout.
• Coordinated cross-functional collaboration across sales, product, and communications teams to align programme delivery with organisational goals.

Trade Marketing Manager – Southeast Asia - EssilorLuxottica

(2021-08 - 2022-07)

• Led outreach, negotiation, and relationship management with corporate and commercial partners across Southeast Asia to develop co-investment programmes and joint activations.
• Prepared sponsorship proposals, campaign briefs, and performance dashboards; presented investment cases and results to senior regional leadership.
• Identified new partnership opportunities and developed strategies to expand programme reach, stakeholder engagement, and commercial outcomes across the region.
• Managed agency and vendor relationships end-to-end — from briefing through to delivery — ensuring adherence to timelines, quality standards, and agreed objectives.

Regional Marketing Manager - EssilorLuxottica

(2017-01 - 2021-07)

• Built and maintained a portfolio of corporate and channel partner relationships across multiple SEA markets, identifying co-marketing and co-funding opportunities to extend programme reach.
• Developed go-to-market materials, partnership toolkits, and campaign collateral that enabled consistent outreach and stakeholder engagement across diverse markets.
• Managed significant marketing budgets across concurrent campaigns — tracking spend, flagging variances, and delivering ROI analysis to management.
• Led digital and social media campaigns alongside partner programmes, ensuring coherent messaging and consistent brand standards across all touchpoints.

President (Pro-Bono) - Botanical Art Society Singapore

(2020-03)

Leads all strategic direction, fundraising, partnership development, and community engagement for a registered non-profit arts society

• Grew membership by over 1,000% through targeted audience campaigns and partnerships with cultural institutions including NParks and Gardens by the Bay.
• Secured institutional partnerships and in-kind sponsorships to fund public exhibitions and community programmes; managed donor and partner relationships, stewardship, and reporting.
• Developed all outreach materials, grant-adjacent funding proposals, and digital communications — directly accountable for the organisation's external positioning and resource mobilisation.

Equine Therapy Assistant (Part-time) - Healing Horses Singapore

(2021)

• Assist in providing therapy sessions to special needs children
• This includes horse-mounted and unmounted sessions to facilitate emotional, physical, and cognitive rehabilitation.

Master of Technology - Digital Leadership - National University of Singapore (1993 - 1998)

Bachelor of Social Sciences (Honours) - Economics - National University of Singapore (2021 - 2022)