Creative lead/Design manager
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I enjoy using design as a tool to problem-solving, and how storytelling helps elevate brands; constantly trying to achieve business goals and aesthetic as one.
With 17 years of experiences in both agency and in-house, my expertise ranges from conceptualisation to translating brand messages through storytelling. I have also been involved in developing regional marketing campaigns and brand identities.
My leadership role included mentoring and overseeing juniors to mid-weight designers - locally and regionally - training them to produce work of highest standard. Over the years collective effort also led to bagging awards where projects and results stood out amongst strong competition.
Backed with knowledge in Multimedia Technology, and exposure in the events industry, and experiences in marketing and branding.