Celine Goh

Creative marketing professional with experience in social media management, content creation and event marketing across the F&B and non-profit sectors. Skilled in producing engaging campaigns, short-form video content and growing online communities through strategic storytelling and data-informed content planning.

SOCIAL MEDIA EXECUTIVE at Alice Boulangerie (2026-02 – 2026-05)

• Created Instagram content achieving 87K+ organic views.
• Produced and creatively directed 25 Instagram Reels, guiding chefs and bakers during shoots to bring campaigns and product launches to life.
• Executed a collaboration campaign with Lee Hwa Jewellery, achieving 48K+ organic views and over 2,000 audience interactions on Instagram.
• Managed end-to-end content production, including concept development, photography, videography, editing, and copywriting.

SOCIAL WORKER & EVENT COORDINATOR at Church of God (Singapore), Redhill (2020-10 – 2025-07)

• Managed weekly Instagram content, including posts, Stories, polls, and audience engagement.
• Co-led a team of 5 staff and 100+ volunteers to execute local and international events, conferences and training programmes.
• Coordinated large-scale programmes and events for a community of over 1,000 members and international visitors.

SOCIAL MEDIA CONTENT CREATOR (PART-TIME) at Tiny Mountains (2020-09 – 2020-10)

• Grew Instagram following from 666 to over 5,300 through strategic content and audience engagement.
• Managed and created content for Instagram, Facebook, and LinkedIn.
• Executed content strategies to support brand awareness and community growth.

Bachelor in Communication Media Studies and Public Relations – MURDOCH UNIVERSITY (2016-01 – 2017-12)