Cherish Lu

Offer digital content creation services that are tailored to client’s needs for websites & social media usage, to boost content outreach and brand exposure for growth and sales conversion goals. Provide creative marketing solutions, offer brand direction that best suit brand’s identity, to assist brand’s growth and marketing strategy implementation.

Content Creation & Consultancy at Cherish Lu Media (2022-03 – Present)

• Offer digital content creation services that are tailored to client’s needs for websites & social media usage, to boost content outreach and brand exposure for growth and sales conversion goals.
• Provide creative marketing solutions, offer brand direction that best suit brand’s identity, to assist brand’s growth and marketing strategy implementation.

Part-Time Sales Coordinator at Adidas (2022-03 – 2022-12)

• Provided customer services and assisted customers in their shopping experiences to ensure satisfaction.
• Discovered customer’s needs and made right suggestions, offered best suited solutions to increase sales.
• Worked as a team and offered supports to team members, took instructions from store managers to help achieve sales targets and meet store-front operational needs.

Executive Assistant to Director at Crossroads Marine Services (2022-11 – 2023-11)

• Oversaw finance department on daily operations. Attended invoices, cost quotations, client enquires, cost control and staff reimbursement matters, and managed company’s financial analysis under the guidance of executive director.
• Coordinated appointments and acted as first point of contact for executive director. Oversaw and coordinated daily operations for overall office and finance department. Developed and implemented solutions to enhance finance and administrative workflow.

Lead digital Imaging Artist at Charles & Keith (2019-07 – 2021-08)

• Served as the gate-keeper in creative team, polished and fine-tuned post production of bi-annual global brand campaigns, OOH festive campaigns for Middle East & SEA and weekly editorials for social media.
• Partnered up with art direction and pre-production team to bring C&K 25th anniversary campaign to life: from pitching, conceptualisation, research, influencer scouting, talents engaging to final execution.

BFA. in Photography and Digital Imaging – Nanyang Technological University, Singapore (2013 – 2017)