Chris Soh

Visual Concept and Design

Graphic Designer at Red Bean De Pte Ltd (2025-03 – Present)

Visual Concept and Design

• Design covers and internal layouts for books and annual reports
• Edit and optimize images, illustrations, and infographics used in publications. Create custom icons, charts or graphic elements
• Apply grid systems, typographic principles, and image placement techniques to ensure clear and effective communication
• Prepare professional prepress files, ensuring color modes, bleeds, and resolutions meet print standards
• Design digital versions of publications for e-version, interactive PDFs

Multimedia Designer at Moonlight Cake House Sdn Bhd (2023-11 – 2025-01)

• Design promotional posters and social assets for platforms, such as Xiao Hong Shu, Instagram and Facebook
• Create updated visual layouts for seasonal or new product menus for in-store and digital use; also design motion menus for digital displays and social content to improve visual appeal and user experience
• Plan and execute product photography for new cakes, breads, and beverages; perform retouching and color correction to ensure premium and brand-consistent visual output
• Develop and produce short-form video content (Reels) based on content flow plans

Project Coordinator at KLT Solution Sdn Bhd (2017-05 – 2022-01)

• Produce complete control solutions and software designs based on customer specifications
• Software control design, HMI, and SACDE software design
• Liaise with customers, designers, and project engineers throughout the software development and project execution process

Diploma in Multimedia Design – Creart Academy of Art (2021 – 2023)

SPM – SMK Seri Tangkak (2010-01 – 2016-11)