Daniel Li

Senior finance professional with extensive Big Four audit experience, accounting advisory exposure and corporate finance leadership across unicorns and A-share listed enterprises. Proven track record covering IPO financial reporting, transaction support, financial due diligence (FDD), purchase price allocation (PPA), post-merger integration and complex accounting advisory. Additional capabilities span FP&A, treasury and tax risk governance.

Sector experience includes internet & AI, fintech, investment management, electrical equipment and new energy. CICPA qualified; Master of Accounting, University of Cambridge.

Partner — Capital Markets Audit & Advisory at ZhongRuiCheng Certified Public Accountants (CRCPA) (2024-12 – Present)

Lead two practice lines under one partnership:

• 1. Capital Markets Audit — act as engagement leader and Signing Auditor (CICPA) for A-share listed companies and large state-owned enterprises (SOEs).
• Leike Defense Technology (002413.SZ, SZSE Main Board) — engagement leader and Signing Auditor for the annual audit; own audit strategy, key accounting judgements, and audit-committee interaction.
• Wentao Innovation Drug Research IPO— NEEQ listing applicant under regulatory review; Engagement Leader & Signing Auditor (CICPA) for two fiscal years plus one interim period audit, fully led listing preparation and disclosure drafting. The project has submitted responses to the 3rd round of inquiry letters with steady listing progress.
• Hebei Transportation Investment Group Company Limited (total assets >RMB 380 bn) — engagement leader and Signing Auditor for the group audit; cover consolidation scope, complex transactions, and SOE reporting requirements.
• China Life Industrial Investment Co., Ltd. — engagement leader and Signing Auditor (CICPA); led audit strategy, key accounting judgements, and audit-committee interaction.
• Regulatory & Special-Opinion Work
• Draft CSRC inquiry-letter responses for A-share listed and NEEQ applicants, addressing questions on revenue recognition, related-party transactions, and accounting policy choices.
• Issue special audit opinions for Hebei Transportation Investment Group Company Limited's bond-issuance programme (cumulative RMB 26 bn), including perpetual bonds and public REITs — covering structuring, debt vs. equity classification, and SPV consolidation assessments.
• 2. Advisory Line — respond for consulting business line; lead and deliver 10+ FDD cases per year, plus internal-control services.
• Lead FDD across fund management institutions, new energy vehicles (NEV), semiconductor / chip manufacturing, chemicals, retail, paper & pulp, and software / AI — covering state-owned, institutional, and corporate investors.
• Deliver internal-control construction and internal-control evaluation advisory for large SOEs, including Bensteel Group Corporation Limited and China Beijing Tongrentang Group Co., Ltd., aligned with COSO and ICFR standards.

Finance Director — Social & AI at Kunlun Tech Co., Ltd. (300418.SZ, ex Kunlun Wanwei) (2022-10 – 2023-10)

Owned end-to-end finance for the Social and AI business segments, reporting to the Group CFO and business CEOs; led a 14-person team covering 10+ jurisdictions/entities across Mainland China, the U.S., Singapore, Indonesia, Malaysia, Hong Kong, and Cayman.

• FP&A & Business Finance
• Built regional unit economics models by user cohort, ASP (Average Selling Price), acquisition spend, and operations; analysis of HK acquisition-spend vs. revenue cut annual costs by RMB 3m+ through optimised allocation.
• Built the business-finance reconciliation system from zero, aligning three data streams (business order revenue, third-party channel cash-in, recognised accounting revenue); shortened the reconciliation cycle from monthly to weekly and cleared a historical variance of RMB 30m+ to bring 2023 to a near-zero variance.
• Delivered monthly performance and cash-flow reviews across Social, Gaming, and AIGC segments, ensuring inter-segment cash-flow optimisation and group liquidity health.
• Tax Risk Management
• Built a tax-risk-control framework from zero — mapped tax regulations across 10+ jurisdictions, quantified risk exposure, and drove remediation including coordination with local tax authorities and liquidation of three overseas entities.
• Led Singapore corporate income-tax incentive scheme; cross-functional execution of KPIs (local hiring, operating-expense budget) reduced the effective tax rate from 17% to 10%, saving RMB 10 mn+ annually.
• M&A Integration
• Led intra-group absorption merger of the Social business into the Gaming business: equity transfer across three entities, transfer of 100+ staff, transfer of game IP (Intellectual Property) rights, distribution and supplier contract novation, financial-system consolidation, and related-party transaction alignment.

Finance Director — Group Reporting at Chehaoduo Inc. (Guazi Used Car Platform) (2021-10 – 2022-10)

Led group reporting and accounting policy / risk for Hong Kong and U.S. capital-markets tracks; reported to the Group CFO; managed a 4-person team.

• Hong Kong & U.S. IPO Audit
• Delivered consolidated financial statements under IFRS and US GAAP for FY2020 and FY2021; managed external auditor relationships, scoping, audit plans, and ICFR reviews; authored technical memoranda and ran finance-team training on key accounting topics.
• Produced quarterly investor financial packs; refined financial models and gross-margin KPIs (Key Performance Indicators); proposed the discontinuation of unprofitable lines — gross margin improved by 22 percentage points.
• Resolved material legacy and compliance issues during the IPO process: shareholder investment structure, valuation and option-pricing, VIE (Variable Interest Entity) contractual control, and intra-group fund flows — coordinated with tax and legal to ensure transaction compliance.
• Accounting Policy & Risk
• Delivered 4 quarterly group-wide training sessions (50–70 attendees each); authored accounting-policy and processing manuals covering 10 business scenarios; reduced audit adjustments from ~300 to ~50.
• Competitive Intelligence & ABS Financing
• Built a quarterly competitive-intelligence framework covering the used-car sector; produced deep-dive reports on 5 listed peers.
• Introduced peer-style securitised financing (ABS) into the group; resolved the accounting treatment for recourse transfer of consumer receivables; led negotiations, designed financial and operational workflows, modelled unit economics and transfer pricing — achieved RMB 1 bn+ of annual cash turnover and improved balance-sheet liquidity.

Senior Associate → Manager → Senior Manager at PwC (2016-01 – 2021-10)

PwC — Global Mobility Secondment | London UK | Nov 2018 – Nov 2020

• AWM audit practices：
• Served top-tier domestic and international investment and asset-management institutions; coverage spanned venture capital, A+H share IPO, government guidance funds / FoF (Fund of Funds), RMB and USD private-equity funds, FoF, and various industrial funds.
• Delivered financial due-diligence (FDD) on 10+ large investment institutions, including large state-owned capital under the National Audit Office.
• Reviewed investment documents and contracts; collaborated with legal on core deal terms — transaction structure, shareholder rights, repurchase, VAM / earn-out — and assessed accounting impact and treatment.
• Team-managed 40+ audit reports annually, applying US GAAP / IFRS / PRC GAAP; provided technical review on complex accounting areas including financial instruments, share-based payment, consolidated financial statements, long-term equity investments, and related-party transactions.
• Key domestic clients spanned the full PE / VC / FoF / industrial-fund spectrum: CICC Capital; Shunwei Capital; CDB Capital Co., Ltd. (China Development Bank Capital); Legend Capital; Hony Capital; China Growth Capital; Haihe Industrial Fund (Tianjin).
• Selected as one of the firm's top performers in the Financial Services practice and seconded to London from a pool of 20+ candidates. Served as full-time seconded Senior Manager in London while pursuing part-time postgraduate studies at the University of Cambridge concurrently.
• Key international asset-management clients included: HSBC Global Asset Management; Pictet Group; State Street.

Senior Auditor at Ernst & Young (EY) (2012-09 – 2016-01)

• Delivered statutory audit and special-purpose engagements across EY's Shanghai practice; progressed from audit associate to senior auditor with consistent top-tier performance reviews.

Master of Accounting – University of Cambridge — Judge Business School (2019 – 2021)

B.A. in English Arts – Capital Normal University, Beijing (2006 – 2010)