KPMG Tax Technology and Transformation Team / Associate, UX Designer / Full-Time November 2021 - November 2022 / 1 Year
- Led design sprints and workshops for the Tax Technology Team and Aspire developers, creating solutions to transform tax processes.
- Helmed the creation of web applications for internal users and clients: Transfer Pricing Cover Letter and Opportunities Mining.
- Led UX research efforts with product owners, identifying ways to reiterate current applications according to business and user needs. This includes user interviews, contextual inquiry, and surveys. • Presented design solutions to partners and directors.
- Led a team of UIUX Interns to run usability testings, A/B Testings, and create interactive prototypes that were subsequently tested, validated and reiterated.
- Managed the implementation of features during development sprint.
- Notable Projects: Transfer Pricing Cover Letter, Opportunities Mining, Estimated Chargeable Income
WPH Digital Pte Ltd. / UX Designer / Full-Time July 2021 - November 2021 / 5 months
- Created user interview discussion guides to understand users’ paint point and strategise effective design approaches.
- Conducted user interviews with National Library portal’s users.
- Created wireframes and prototypes to meet client’s and user’s requirement
- Presented design solutions to the company’s managing director and clients.
- Conducted heuristic analysis on previous website to identify opportunities to improve.
- Notable Projects: National Library Board
NUS School of Design and Environment, Dean’s Office (SDE) / Outreach Executive / Traineeship August 2020 - Apr 2021 / 9 months
- Conducted research to enhance the school’s marketing efforts, through analysing the applicant’s data using Microsoft Excel.
- Collaborated with the Director of Administration, Marketing Managers and the marketing team to strategise marketing plans and enhance SDE’s outreach efforts.
- Prepared marketing collaterals through copywriting content for web development, articles, brochures, EDM, GIFs that are circulated among industry partners and SDE’s social media platforms (Facebook, Instagram, Linkedin, WeChat).
- Assisted with SDE’s web design through content design, copywriting, and article publications.
