Communications and Programs Manager
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I’m a skilled communicator with a passion for digital marketing and branding. My goal is to help brands establish online presence and to develop effective social strategies to boost awareness and engagement. I have also dabbled in internal communications, to assist in the development of organisational collaterals and newsletters. As an innovative thinker and digital enthusiast, I believe that strategic and creative content can go a long way in achieving marketing goals!
INCLUSION & DIVERSITY (I&D) COMMUNICATIONS AND PROGRAMMES MANAGER (APAC)
Jun 2022 – Present
Lead and manage Apple’s internal mentoring program for employees across APAC
Work with broader People team to consult, support and design communication frameworks that supports Apple’s I&D efforts.
Collaborate closely with different teams across the organization to implement global programs with local relevance whilst ensuring that regional programs are aligned to
Apple’s I&D events and initiatives
Continuously encourage and promote I&D understanding and best practices amongst business leaders and employees
Curate and develop a comprehensive library of facilitated content to drive curiosity and spark meaningful conversation within small communities or lines of business.
Spearheaded Singapore’s first locally originated Shot on iPhone campaign
Planned and executed an on-site media activation for 20 journalists and influencers
Wrote media coverage reports on Apple Services, product launches and updates
Curated and distributed a weekly newsletter of coverage stories across Southeast Asia for the regional team
Collaborated with cross functional teams within Apple to execute marketing campaigns and activations
Synthesised findings from reports and parents focus group discussions and delivered insightful presentations to the education sales and marketing team
Conceptualised and developed an iPad for Learning Guide for parents to effectively communicate benefits of iPad for children's creativity and education
Developed partnerships with Singapore University of Technology and Design and National Library Board to launch a Singapore Everyone Can Code Week pilot where over 1,200 students participated in online coding workshops
Creative localisation of Apple's advertising campaigns for a range of products across different platforms like YouTube and TikTok
Responsible for ad validation and verification to ensure Apple's advertisements appear in brand-safe environments
Effective agency management, and collaboration with vendors and internal stakeholders for the planning and strategy on campaigns based on media budgets, production timings and marketing priorities
Bachelor of Arts in Psychology, Nanyang Technological University
